Global, natural and organic ingredient-based cosmetics and well-being products enterprise joins other leading brands using Monetate for website optimization
HUNTINGTON BEACH, Calif., July 13, 2010 — L'Occitane, the international manufacturer and retailer of skincare, body care, fragrance and hair care has selected Monetate to provide testing, targeting, and personalization on its websites, according to David Brussin, Founder and CEO of Monetate (http://www.monetate.com).
"We are delighted to add this globally respected brand to the growing list of companies that have put their faith in Monetate's unique marketing platform," said Brussin, speaking from the Shop.org 2010 Online Merchandising Workshop in Huntington Beach, California.
"We chose Monetate after taking a close look at all the competing solutions," said Matt Kritzer, Director of E-Commerce & CRM for L'Occitane.
"The power of the Monetate solution, combined with its ease of use and integration, was what won us over."
L'Occitane joins other leading online brands like QVC and Urban Outfitters who have discovered Monetate's ability to simplify and expedite the testing of website content and features.
"Companies use Monetate to improve the effectiveness of their commercial websites in a variety of ways," said Brussin. "They often start by testing the effects of alternative content on conversion rates; when tested content proves to be effective it can be left in place to continue producing improved results."
However, according to Scott Samios, Monetate's VP of Sales, Monetate can take marketers way beyond basic A/B and multivariate testing: "The Monetate platform lets you direct or 'target' personalized content at very specific groups of visitors, resulting in highly granular testing, and optimization capabilities based on complex business rules."
About L'Occitane International S.A. (http://www.loccitane.com)
L'Occitane is a global, natural and organic ingredient-based cosmetics and well-being products enterprise with strong regional roots in Provence. The Group is committed to developing high-quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment. L'Occitane products are currently sold in over 80 countries through over 1,540 retail locations which sell exclusively L'Occitane products and are decorated in a standardized L'Occitane design. The Company also distributes its products via complementary channels such as stores operated and managed by third parties, Internet shopping websites, mail-orders, spas, airport and duty-free stores and also those intermediaries who provide its products as amenities to their customers (i.e. hotels and airlines).
About Monetate (http://www.monetate.com)
Monetate is the leading independent provider of testing, targeting, and personalization for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate helps them test product pitches and accurately target specific audience segments, anywhere on their sites, without using any internal IT resources.
Monetate installs with just one tag and lets you test, target, and personalize content and features on any page, quickly, easily, for a predictable price. You can use the Monetate dashboard to create and track your tests and promotional campaigns, or you can let your Monetate Marketing Adviser do the heavy lifting for you. Either way, you always have round-the-clock access to detailed analytics that indicate the performance of your tests and campaigns in real-time.
Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org.
Media Contact: Stephen Cobb
Marketing Evangelist
904-377-5528
Source: Monetate, Inc.
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Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311
Web: http://www.monetate.com
Blog: http://www.monetate.com/blog
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