MIAMI, March 2, 2011 — The Miami Dolphins and Txtstation Mobile Marketing have announced an innovative partnership for the upcoming 2011-12 football season designed to help the team foster closer relationships with their fanbase by harnessing the instant interaction that mobile marketing provides. The comprehensive campaign involves a dedicated vanity short code exclusive to the Dolphins, in-stadium graphics and mobile tactics, online interaction and a variety of mobile text clubs for ongoing communication.
"Our fans are incredibly tech savvy and always thirsty for new and unique content. Our partnership with Txtstation will allow us to reach our fans through their most personal device, their cell phones," said Wayne Partello, Senior Director of Content and Creative with the Miami Dolphins. "We're ecstatic that our fans will have the opportunity to engage in a two-way dialogue with us. They can now send us messages in addition to receiving the instant news, offers and videos we have offered in the past."
The Dolphins will be delivering their messages on an exclusive vanity short code, 347347. This code was chosen in honor of legendary Hall of Fame coach Don Shula's record 347 career wins.
Fans who sign up to receive Miami Dolphins messaging can select from a wide array of members-only rich content options, including daily videos, cheerleader pictures and content, exclusive merchandise and ticket offers, and the latest and breaking news and updates on the team. To join the Miami Dolphins Textclub powered by AT&T, text DOLPHINS to 347347 or visit the Dolphins' website at http://www.Dolphins.com. Inside Sun Life Stadium, fans will be able to interact with the stadium board in real time, compliments of Txtstation's proprietary technology which delivers HD-quality graphics that respond to incoming text messages. The Dolphins and its sponsors can then use the automated bounce-back message to encourage opt-ins to its mobile clubs, share special offers or simply thank fans for participating. Additionally, fans will be able to text The Finsiders show with their questions or comments every day from 5-7 during the team's live show that airs on 940 WINZ in South Florida and in HD video on http://www.TheFinsiders.com.
"We're thrilled to be partnering with the Dolphins next season. With mobile marketing becoming an integral part of all digital advertising strategies, we're anxious to help the Dolphins build up a dedicated subscriber base, and deliver their campaigns via mobile devices," said Michael Falato, Vice President of Sales at Txtstation.
About Miami Dolphins
The Miami Dolphins, owned by Chairman of the Board/Managing General Partner Stephen M. Ross, currently play in the AFC East of the National Football League. The organization has played in five Super Bowls, winning championships in 1972 (VII) and 1973 (VIII). The franchise also has won five conference championships and 13 division championships and is the oldest continuous major-league professional sports franchise in the state of Florida.
About Txtstation Mobile Marketing
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.
Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
For additional information, contact:
Michael Falato
Vice President of Sales and Business Development
(512) 522-4710
Email
For more information on Txtstation Mobile Marketing, visit http://www.txtstation.com
Miami Dolphins Contact:
HARVEY GREENE/FITZ OLLISON/JASON JENKINS
PHONE: (954) 452-7010
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