MIAMI, Oct. 23, 2009 — The Miami Dolphins have selected Txtstation as the vendor of choice to provide an interactive text messaging feature for all home games of the 2009-2010 NFL season.
To participate, fans at Land Shark Stadium will use their mobile phones and send a text message to a mobile short code. The incoming results will display on the screen in real time, creating an interactive forum for all to see.
"Interactivity is paramount for our game-day entertainment. It should be a fun promotion for our fans to interact with, as well as a great way to build a database and activate our sponsors," said Chris Overholt, Vice President, Marketing Partnerships/Broadcasting, of the Miami Dolphins.
"We are very excited to be working with the Miami Dolphins. It is a testament to the work we have been doing elsewhere and the fact that true fan engagement does matter," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.
Txtstation creates one-to-one "real-time" dialogue with consumers at specific times and places, such as events, concerts and live or pre-recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity, designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response, encouraging brand loyalty, building email and cell phone databases, and increasing sales.
CONTACT(S):
Chris Overholt
Vice President, Marketing Partnerships/Broadcasting
Miami Dolphins
305.626.7396
Email
Michael Falato
Vice President of Sales and Business Development
Txtstation
512.535.5381
Email
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