CHICAGO, July 8, 2014 /PRNewswire/ — Is taking your business to the next echelon of success worth a three-day commitment? Perry Marshall and Richard Koch believe the answer is a resounding "yes." Together, they've organized an immersive financial conference for high net worth individuals who still feel shackled by their own success. More details on this game-changing event are available at http://www.perrymarshall.com/marketing/meetrichard/.
Since first publishing The Star Principle (http://www.amazon.com/The-Star-Principle-Make-Rich/dp/0749929626), Koch, a long-time entrepreneur and private equity investor, has seen his net worth grow by $100 million. Days two and three of the conference will feature a deep dive into the most current version of his Star Principle: what it is, why it works, and how to apply it in the real world.
"For me, Richard Koch's Star Principle was one of three 'mind shifts' I experienced after carefully studying his work," remarked Marshall, founder of marketing consultancy Perry S. Marshall & Associates. "When used as a frame to assess market opportunities, the Star Principle can change the way you think about investing, releasing you from tedious hours of research and micromanagement. Of course there's still work involved, but Koch's strategy trains you to work smarter, not harder, to borrow a cliche."
In the choppy waters of the startup economy, most venture capitalists are satisfied, even happy to see 10% of their investments pan out. Koch is definitely not most venture capitalists: he developed the Star Principle to identify new companies with the best chance of rocketing to a market leadership position. Enacting his strategy has allowed Koch to see returns on 50% of his investments, putting virtually everyone else to shame.
Koch's strategies also work as tools to assess one's own business position. Marshall added: "Business owners have to ask themselves the tough question – 'Does my business have Star potential, or is it just a lumbering Gas Giant that will never ignite?' Answering that question honestly is critical to long-term success."
Anyone looking for an exit strategy from the numbers game is encouraged to research what Marshall and Koch have to offer. Those who register for all three days of the conference will receive a $1,000 discount on the total cost. The application form is available at http://www.perrymarshall.com/marketing/meetrichard/.
About Richard Koch
Richard Koch is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard's investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a manager at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.
About Perry Marshall
Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants.
Marshall has published thousands of articles on sales, marketing and technology, and his bestselling books include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3rd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).
Website: http://www.perrymarshall.com
Contact:
Lorena Ybarra, Perry S. Marshall & Associates
+1-847-975-9587
Email