DJ Pauly D Joins MEDL Mobile's Roster of Celebrity and Major Brand Name Clients
FOUNTAIN VALLEY, Calif., Aug. 17, 2011 — MEDL Mobile, Inc. (http://www.medlmobile.com/), an incubator and aggregator of mobile technology, announced today that it has signed a deal with DJ Pauly D of MTV's "Jersey Shore" reality TV show to develop a series of signature mobile applications for him and his brand.
DJ Pauly D joins MEDL Mobile's growing celebrity roster, including:
- Cristiano Ronaldo, global soccer phenom
- Phil Hellmuth, 11-time World Series Of Poker (WSOP) winner
- Oscar-winner Marlee Matlin
- Comedienne Sarah Silverman
In addition to its work with noted celebrities, MEDL Mobile also works with brand name clients such as:
- Emirates Airlines
- Kaiser Permanente
- Medtronic
- Monster.com
- Telefonica
- The New York Times Company
The DJ Pauly D multi-app deal has teamed the reality television star with a powerhouse strategic, creative and development team in order to map out the future of his mobile brand.
"Pauly D is approaching mobile very intelligently," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "We aren't rushing to market with a 'me-too' app. We're building out a strategy that includes gaming, social media and beyond."
"With more than 100 million smart phones out there, celebrities are starting to see the real value of connecting directly with their fans," said Andrew Maltin, MEDL Mobile co-founder and chief executive officer. "A good mobile strategy can turn millions of Twitter fans or Facebook friends into significant dollars. DJ Pauly D is one of several celebrity partnerships we will be announcing in 2011 as MEDL Mobile drives this growing trend."
The first DJ Pauly D mobile application, a throwback, 8-bit, boardwalk side scroller, will debut on the Apple App Store later this year.
About MEDL Mobile
MEDL Mobile, Inc. rose to the national spotlight in January 2010 when the company was featured on CNBC's Planet of the Apps for its then innovative App Incubator program. Since then, the company has developed nearly 100 apps that have topped the charts of App Stores around the globe, with dozens of new apps, platforms and technologies in development today.
MEDL Mobile is fortunate to work with future-thinking individuals, companies and organizations in fields including medicine, retail, fashion, entertainment, social media, education, games, geo-services and augmented reality.
Today, MEDL Mobile is preparing to launch a proprietary technology that empowers independent developers with a solution for better distribution and monetization of underperforming applications.
Media Contact:
Amanda Crater
SDDPR
Email
(510) 684-0954
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