The mobile app developer and publisher behind dozens of global hits will acquire thousands of apps to build an alliance of independent developers
FOUNTAIN VALLEY, Calif., March 2, 2011 — MEDL Mobile, Inc. (http://www.medlmobile.com), the leader in custom mobile application development and the company behind dozens of internationally successful apps, is using the Game Developers Conference in San Francisco to launch The MEDL Alliance – a program by which MEDL will acquire apps directly from developers – but continue to pay out a portion of the profits to the original developer.
"It's very challenging for an independent developer to thrive amidst the chaos of this emerging app market," said Andrew Maltin, MEDL Mobile's CEO. "For every successful developer, there are dozens who have invested significant resources yet are still unable to properly market and monetize their creations."
MEDL plans to invest an undisclosed sum to acquire iPhone, iPad and Android apps, improve functionality, and supplement the code to make them a part of their growing app network. In addition to monetizing apps via traditional methods such as download fees, in-app purchase and working with top advertising networks, MEDL also works directly with advertisers to create app sponsorships. These sponsorships weave a brand's content into an existing app to yield a deeper level of engagement for the brand and increased monetization for the developer.
The Gartner Group announced recently that mobile applications reached $5.1 billion in 2010 and are predicted to top $15 billion for 2011. The Alliance strategy will allow MEDL Mobile to quickly scale their library to capitalize on this massive app opportunity. The Alliance purchase price and ongoing percentages paid to developers are variable depending upon the app itself. Developers wishing to learn more can visit .
MEDL Mobile is an incubator, custom development partner, and aggregator of apps. MEDL works with brands such as Monster.com, Teleflora, Kaiser Permanente, Emirates Airlines and Focus Features. MEDL apps have been featured by major media outlets across the globe and the blogosphere – including NBC, CNBC, CNN, CBS, FOX, The BBC, The Guardian, The New York Times, The LA Times, Washington Post, Mashable, TUAW and Macworld. MEDL apps are consistently among the top rated apps on the App Store around the globe – including three apps that have reached #1.
Image: http://www.ereleases.com/pic/2011-MEDL.png
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