Press Release Headlines

Matrix Adds vWise SmartPlan Advisor to Its Platform

ALISO VIEJO, Calif., May 11, 2010 — vWise Inc. today announced that MG Advisory Services, LLC, a wholly owned subsidiary of Matrix Financial Solutions, Inc., will add SmartPlan Advisor to its platform, giving its advisors direct access to the award-winning solution.

"We are completing the addition of SmartPlan Advisor to our advisor platform, and throughout 2010 we will be promoting it to our network of advisors nationwide," MG Advisory Services President Stewart Cohune confirmed. "I see SmartPlan as a simple and powerful way to add modern communications technology to our platform, and a way to differentiate our offering to advisors."

"SmartPlan is the perfect complement to our selection of low-cost, customizable communications and education materials, such as enrollment kits, participant statements, newsletters, and fund fact sheets," commented Danny Streiff, President, Matrix Communications Technologies, LLC, an affiliate of MG Advisory Services and wholly owned subsidiary of Matrix Financial Solutions.

"We are always searching for ways to provide SmartPlan efficiently and affordably, and through Matrix we are able to connect directly with hundreds of advisors," observed vWise President Tony Mingo.

About the SmartPlan Solution

Designed to help average investors better understand their retirement plans, SmartPlan provides the benefits of a personal financial professional, in a website available 24/7/365. By combining a video-based presentation of detailed financial information with an interactive application that prompts users to make informed investment decisions, SmartPlan can help increase plan enrollment, raise participant contribution levels, and reduce support costs.

The SmartPlan Advisor participant environment features a familiar interface that makes it easy to navigate, even for novice users, and allows a participant to go at his or her own pace. Video hosts offer a brief video overview of 401(k) basics, followed by a discussion of selected features, such as auto-enrollment, matching contributions, and loans. Then, using simple interactive forms, video hosts guide participants through a short process, including individual retirement needs and risk profile surveys, and selection of investment types and contribution amounts, that generates a personalized investor profile. The SmartPlan Advisor system delivers a custom experience and allows for download of participant choices in CSV or PDF file format.

About Matrix Financial Solutions

Matrix Financial Solutions is a leading provider of retirement products and services for third party administrators (TPAs), financial advisors, banks and wealth management professionals. Formerly known as MG Colorado Holdings, Inc., Matrix Financial Solutions, through its wholly owned subsidiaries, serves more than 300 financial institutions and over $98 billion in assets on its trading and trust platform. Based in Denver, Colorado, Matrix Financial Solutions consolidates trust, trading, communications and technology into one organization with a single focus: to deliver the most streamlined, user-friendly and cost-effective financial services to its customers. For more information, visit http://www.matrixfinancialsolutions.com.

About vWise

vWise is a leading developer of rich-media Internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan solutions serve the defined contribution markets with a proprietary mix of video and interactive technologies to help employees better understand complex information and make personalized choices. For more information, visit http://www.vwise.com.

Contact:

Gregory Newman
(949) 716-1277
Email

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