Online experience communicates real solutions for entrepreneurs and business leaders nationwide
LOS ANGELES, Dec. 14, 2009 — While many companies have scaled back marketing efforts in the face of the sluggish economy, at least one established Los Angeles-based firm has taken the opposite approach. Timed to coincide with the celebration of 50 years in business, MAP has scrapped its former website, officially unveiling a totally new web experience as part of its latest effort to ensure MAP's brand effectively communicates solutions for entrepreneurs and business leaders nationwide.
The new website, http://www.mapconsulting.com, includes improved site navigation and a dynamic design to ensure a more user-friendly and compelling visitor experience. It also offers fresh content and features, such as: high-end videos that speak to MAP solutions and services; MAP case studies, spotlighting how the company has helped real clients overcome obstacles and thrive; and "success story" testimonials categorized by industry. Many of the business profiles and testimonials exemplify how MAP has managed to help companies in both good times and bad, bolstering and fostering sustainable professional practices.
"MAP can deliver powerful results for entrepreneurs and business leaders who are looking for concrete solutions to the real-world issues that they face daily, especially in tough economic times," says John Manning, MAP's vice president of sales and marketing. "MAP's dynamic new website better communicates these solutions, as well as client benefits, through new videos, case stories and testimonials. We've structured the website so it's much more than a promotional tool for MAP. The site is designed to be a resource of value-added information for existing clients as well as prospective ones."
In choosing the creative talent to develop its new site, MAP picked Enthusiast, Inc. (http://www.enthusiastinc.com), a custom web-solutions provider located in Monrovia, Calif. Backed by a decade of achievement in its field, Enthusiast, Inc. was a 2007 recipient of the MAP Presidential Award, an honor given to exemplary businesses that have succeeded and excelled by embracing the MAP Management System(TM).
"We're thrilled with the look, functionality and immediate impact of the redesigned MAP website," says Paul Ekstrand, Enthusiast, Inc.'s president. "The advancements we've made in evolving our web-publishing platform since first launching MAP's original site in 2006 are remarkable. As a MAP client, we also understand the need to constantly develop challenging goals that align with specific aspects of a company's growth and health. The work we've done for this website now allows MAP to meet and exceed some of those short- and long-term goals."
For more information, visit http://www.mapconsulting.com or call 888-834-3040.
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About MAP
For over 50 years, MAP has helped 160,000 leaders and 13,000 organizations create sustainable results using the powerful combination of the unique MAP Program, Business Coaching, and Consulting Services. MAP services clients nationwide through its offices in the Western United States. MAP has an active alumni network providing its members with online seminars and value-added communications.
Contact
John Manning
Phone: 949.608.0339
Email
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