LIQWID® wins the 2014 Internet Advertising Competition Award presented by the Web Marketing Association for "Best Travel Online Ad" with its adaptive LIQWID ads
NEW YORK, April 29, 2014 /PRNewswire/ — The 2014 Internet Advertising Competition Award presented by the Web Marketing Association announced today that LIQWID has won for "Best Travel Online Ad" for its Switzerland Tourism "Pure White" Campaign.
With this WebAward, LIQWID has now won two "Best Online Ads" awards in as many years, the other being "Best Financial Services Rich Media Online Campaign" in the 2013 Internet Advertising Competition (IAC). LIQWID also won the 2014 Internet Advertising Competition Award for "Outstanding Website" in Internet Advertising. In 2013, LIQWID won the WebAward for "Best Advertising Website," as well as a 2013 ADDY award from the American Advertising Federation (AAF). Also, the company was nominated for the 2013 Edison Award in addition to winning the Utah Innovation Award in the category of Enterprise Software and Web-enabled B2B Solutions in 2011.
According to Nikolai Mentchoukov, CEO, "We are very pleased to have received this prestigious award recognizing our high impact Switzerland Tourism 'Pure White' Campaign with our adaptive LIQWID ad, particularly as it relates to LIQWID's ability to incorporate dynamic HTML creative while creating new, 100% viewable and valuable advertising real estate outside of fixed-width websites."
"LIQWID ads have provided our partners a creative and dynamic avenue to reach their target audience," noted Tom Horrocks, marketing and communications director for the website SnoCountry.com, where the award-winning campaign was delivered. "Our partners have seen an increase in not only exposure, but click-through rates and conversion. For us, working with LIQWID has increased our sales inventory and allowed us the opportunity to offer our clients premium ad placement on SnoCountry that was previously under utilized."
"The term 'responsive ads' has many different meanings in the marketplace. However, its main benefit is not in just making the ad bigger or smaller in order to fit a space of predefined dimensions. Rather, LIQWID has shown that the creative elements can scale relative to each other and position themselves on the fly in order to provide a complete ad experience and present a high-impact message regardless of the placement size and resolution of the viewer's screen," continued Mentchoukov. "By utilizing LIQWID and its responsive ad delivery platform, publishers now can create new, valuable, 100% viewable advertising real estate and boost their revenue with high-impact and dynamic inventory acquired with each page load on any device while keeping the content clean of advertising clutter."
"For fixed-width websites, LIQWID technology allows for the placement of highly creative and effective responsive content to be placed in the empty space outside of a content page, all with a simple one-time tag and no custom programming. The main advantage of the LIQWID ad technology is that it creates new ad inventory instead of taking up existing in-page ads. These ad units are not intrusive to users, and at the same time, offer high visibility sought by brand advertisers. LIQWID's ability to display the high-production value ad regardless of screen resolutions across devices and web properties with a single LIQWID ad unit is a plus," adds Jim Rowan, Chairman and President of the Company.
With LIQWID, publishers and agencies have the freedom to structure and design the layout and advertising with ultimate creativity and business objectives, unbounded by limits of fixed ad sizes, while enhancing substantial revenue opportunities.
About the Web Marketing Association: The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web.
ABOUT LIQWID: LIQWID®, a brand of LeftsnRights, Inc., was founded by Nikolai Mentchoukov and Jim Rowan in 2010. The LIQWID responsive advertising platform delivers its adaptive ads to any responsive environment and creates new, viewable and premium inventory. LIQWID Ads automatically adapt to any ad size on the viewer's screen. For more information, visit http://www.liqwid.com/ or contact Sarah Prater at 800-870-5006 or sp(at)liqwid(dot)com.
MEDIA CONTACT:
Jim Rowan – Email
800-870-5006