Web Marketing Association, a distinguished panel of advertising, marketing, PR and design professionals, honors LIQWID® for raising the bar for "responsive web" with "adoptive advertising"
NEW YORK, April 10, 2014 /PRNewswire/ — The 2014 Internet Advertising Competition Award presented by the Web Marketing Association announced today that LIQWID has won for "Outstanding Website" with a unique perspective on responsive content and advertising.
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Nikolai Mentchoukov, CEO of the Company, points out a very significant trend for LIQWID. "While the Responsive webpage design is based on the fluid grids and media queries, with LIQWID Adoptive Ads the creative elements can scale and position themselves relative to each other programmatically in order to provide a complete ad experience and present a high-impact message regardless of the ad dimensions, size and resolution of the viewer's screen," continued Mentchoukov. "With the move to responsive website design, publishers now can incorporate valuable advertising real estate and boost their revenue with viewable inventory acquired with each page load on any device while keeping the content clean of advertising clutter."
"We could not be more pleased than to be recognized with this prestigious award for our unique perspective on responsive design, particularly from such a high caliber industry group that represents so many of the digital marketing thought leaders in the industry," adds Jim Rowan, Chairman and President of the Company.
"For web properties with responsive design, LIQWID enables publishers for the delivery of magazine-like, high quality advertising balanced with clean content. With the LIQWID advertising platform, a single, adoptive LIQWID Ad can be delivered across desktop and any mobile and touchable devices," continued Rowan. "Simply put, fixed-sized ads do not belong to a responsive environment. The responsive web requires an adoptive ad creative and delivery platform. Responsive design allows publishers to rethink their content design while at the same time acquire most valuable advertising real estate that is, by nature, 100% viewable across devices."
LIQWID enables for more than responsive HTML5 ad creative, including incorporating video, social media, games, e-commerce and apps. LIQWID technology also offers flexibility to run a combination of Flash and HTML5 ads on both fixed-width and responsive websites.
With LIQWID, publishers and agencies have the freedom to structure and design the layout and advertising with ultimate creativity and business objectives, unbounded by limits of fixed ad sizes, while enhancing substantial revenue opportunities.
About the Web Marketing Association: The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.
ABOUT LIQWID: LIQWID®, a brand of LeftsnRights, Inc., was founded by Nikolai Mentchoukov and Jim Rowan in 2010. The LIQWID adoptive advertising platform delivers adoptive ads to any responsive environment and creates new, viewable and premium inventory. LIQWID Ads automatically adapt to any ad size on the viewer's screen. The company also features innovations like Viewer-Directed Placement™ and local dayparting to enhance the accuracy of measurable deliverables and scheduling. The company has offices in Utah, Nevada, Arizona and California. For more information about LIQWID technology, visit http://www.liqwid.com/ or contact Sarah Prater at 800-870-5006 or sp(at)liqwid(dot)com. The company's Twitter feed is @LiqwidAdTech (#liqwidads).
MEDIA CONTACT:
Jim Rowan – Email
800-870-5006