PLANO, Texas, Dec. 16, 2003 — Catalog and online retailer Lillian Vernon Corporation (www.lillianvernon.com) has chosen the Lago Advertising Media Production System by Comosoft, Inc. (www.comosoft.com) to manage merchandising and advertising functions for its multiple catalog titles. The Rye, New York-based direct marketer will use Lago to synergize print and Internet workflows, allowing for faster production and project completion.
Founder Lillian Vernon said, "We chose Lago after evaluating several choices. They offered the right combination of user-friendly functionality and cost-effectiveness, which easily integrates with our merchandising systems and processes. Comosoft's depth and breadth of catalog and retail production experience enables them to efficiently support a large operation like ours. Lago will improve the workflow, reduce duplication of administrative tasks and ensure content accuracy from planning through output."
Comosoft, a leading international provider of content management solutions for the retail and catalog industries, developed Lago with an emphasis on reliability, scaleable architecture and workflow efficiency. The company's relationship with Lillian Vernon Corporation further establishes its long-term North American presence.
"We are pleased that Lillian Vernon Corporation has tapped Comosoft to supply an integrated content and workflow management solution," said Randy Evans, North American VP of Marketing and Sales for Comosoft. "With Lago, their entire production process will be supported by a powerful tool that enables disparate departments to effectively control and complete production schedules and meet every deadline on and offline. This integrated workflow will allow Lillian Vernon Corporation to achieve a timely return on investment, while providing a cost-effective catalog and Internet production environment."
The database-driven Lago system is the perfect fit for a retailer like Lillian Vernon Corporation, Evans said, because it allows for print and Web content to be completed or updated simultaneously during a single production schedule. Large operations with multiple production departments can use Lago to streamline the entire production cycle. "The result is that each team can do its job immediately and accurately, without waiting for other functions to be completed," Evans explained. "Lago eliminates redundancy and smoothly coordinates the workflow through online, task-driven collaboration. For Lillian Vernon Corporation, which produces multiple catalog titles and has a major online presence, Lago will shave days off production."
About Lillian Vernon
Lillian Vernon Corporation is a 52-year-old national catalog and online retailer that markets gift, housewares, gardening, Christmas and children's products. The company is one of the largest specialty catalogs in the United States. Lillian Vernon Corporation and its subsidiaries publish seven catalog titles: Lillian Vernon, Lilly's Kids, Personalized Gifts, Favorites, Rue de France, Christmas Memories and a sale catalog. Lillian Vernon's two websites are www.lillianvernon.com and www.ruedefrance.com. The company also sells its products in the business-to-business and outlet store markets.
About Comosoft
Headquartered in Hamburg, Germany, with sales and technical support offices in the U.S. and Europe, Comosoft specializes in developing software solutions aimed at advertising media production with an emphasis on the retail and mail-order segments. Lago, the company's flagship product, is implemented at the largest retail and mail-order companies worldwide.
CONTACTS:
Randy Evans
Comosoft, Inc.
Office: 469.633.1650
Cell: 469.951.8667
Email
www.comosoft.com
David Hochberg
Lillian Vernon Corporation
914.925.1300
Email
www.lillianvernon.com