PHOENIX, Oct. 18, 2013 /PRNewswire/ — Over 1,000 defense attorneys are expected at the Defense Research Institute's 2013 annual conference where Stephen Fairley, a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute, will be speaking about Rainmaker Secrets of Top Defense Attorneys.
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Founded in 1960 as the Defense Research Institute, DRI-The Voice of the Defense Bar is the leading organization of civil defense attorneys and in-house counsel. The DRI Annual Meeting – Energizing Your Career: Making Rain in the Windy City – is being held Oct. 16-20, 2013 in Chicago.
Fairley will provide practical techniques on how attorneys can leverage LinkedIn and newsletters to increase their referrals and several other easy-to-use legal marketing tools. "Business development is especially difficult for defense attorneys, who often work for months on a case and bring it to a successful conclusion, only to find they have a gaping hole of billable time to fill," said Fairley. "This session will detail specific strategies lawyers can use to connect with current clients, potential clients, and referral sources even while they are working on other cases, as well as how to create a robust referral network."
Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small to mid-sized law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. Fairley is a nationally recognized legal marketing expert and international bestselling author of 12 books.
For more information, visit www.dri.org.
Contact:
Lynda Collins
The Rainmaker Institute
Email
972-740-3529