Re-Brand is a Sneak Peek into Broader Changes
BRYAN, Ohio, Oct. 17, 2016 /PRNewswire/ — The L.E. Smith Company is pleased to unveil a brand new look, and a brand new user experience via its new website, www.lesmith.com
Photo – http://photos.prnewswire.com/prnh/20161013/428491
Visitors to the new site will experience greater insight into the broad manufacturing capabilities, the various industries served, and a glimpse of the Company's unique and warm culture. The new site features images from the facility, new video content for each segment served, and all new product pages. The new site is also responsive, so users accessing the site from their phone or tablet will receive a custom view, optimized for their smaller screens.
In addition to the updated site and logo, L.E. Smith has taken a careful look at the Service experience of their broad client base, and they are currently re-structuring their entire Client Service Department. The re-structuring will give each client a single point of contact within the organization. In regards to the re-structuring, Owner and Director of Sales, Brian Smith had this to say: "We've always been known for quality, speed, and service, and that will not change. What will change though, is the needs of our clients. We can see that our clients are trending toward seeking a more personalized experience, so we're responding to that need before it becomes a requirement. Ultimately, we're skating to where the puck is going before it gets there."
Regarding the internal and external revamp, CEO, President, and Owner, Laura Juarez shared, "L.E. Smith has a rich history of dedication to clients and their evolving needs. As we began to consider how we could take the impact on our clients' lives and businesses to the next level, we realized that the value we have to offer is greater than the quality countertops we build every day. While our craft is our foundation, our clients are looking for solutions that answer all of their surfacing needs, makes their lives easier, and helps them to sell more. To address this, we're creating technology solutions specific to their needs, and expanding our Client Service offering to provide a friendlier, more personalized service solution. Our "brand" is not our products, it's our team's commitment to excellence & willingness to help our client partners. Our new logo is a fresh statement of our direction towards delighting our clients with technology, speed, and a true partnership in which we rise together."
The L.E. Smith Company is a third generation, family-owned, premium quality surface fabricator and distributor. With over six decades of service to the construction, cabinetry, millwork and retail industries, The L.E. Smith Company consistently brings clients trend-forward, high-quality products, and shares proven business techniques enabling clients to differentiate themselves from fierce competition. Committed to lean manufacturing and forestry conservation, L.E. Smith integrates KAIZEN throughout its business practices and has worked to receive and maintain FSC certification. More L.E. Smith information is available at www.lesmith.com.
Logo – http://photos.prnewswire.com/prnh/20161013/428492LOGO
Contact:
Amy Miller
Director of Business Development
The L.E. Smith Company
888-537-6484
Email
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