Publicity Campaign Launches Awkward Family Pet Photos and The Invisible Thread
NEW YORK, Nov. 22, 2011 — NYC-based book PR firm Krupp Kommunications today announced the debuts of two of their clients' books, AWKWARD FAMILY PET PHOTOS (Three Rivers Press, November 2011) and AN INVISIBLE THREAD (Howard Books, November 2011), onto the New York Times bestseller list. Both books were named to the prestigious list within one week of their book launches, with Awkward Family Pet Photos ranking #4 in the "Advice, How-To and Miscellaneous Paperback Best Sellers" list.
"It was wonderful to be a part of both of these book marketing projects, which each chronicle the beauty of the human experience in different ways," said Heidi Krupp, founder and CEO of Krupp Kommunications (http://www.kruppkommunications.com), an award-winning integrated public relations and marketing agency specializing in brand development for lifestyle, entertainment, and publishing properties.
"Awkward Family Pet Photos celebrates the best thing about being a pet owner, which is that they allow us to be who we want to be. An Invisible Thread shows us that anything can be possible if you step out of your comfort zone and open your heart," she said.
The sophomore book from producers and screenwriters Mike Bender and Doug Chernack, Awkward Family Pet Photos contains never-before-seen photos, essays, and graphics that celebrate the delightful relationship between pets and the awkward humans that love them. The authors' first book, Awkward Family Photos, was based on their immensely popular website AwkwardFamilyPhotos.com and spent 16 weeks on the New York Times bestseller list.
An Invisible Thread — The Inspiring True Story of an 11-Year-Old Panhandler, a Busy Sales Executive, and an Unlikely Meeting with Destiny, is Laura Schroff's first book and based on her own true story. Co-authored by People magazine features writer Alex Tresniowski, An Invisible Thread tells of how a spontaneous moment of compassion on a NYC street corner forever transformed the lives of two people who lived several blocks and yet several worlds from each other. The book was featured on "Rachael Ray" and in Parade.
AWKWARD FAMILY PET PHOTOS (November 1, 2011; Three Rivers Press; $15) and AN INVISIBLE THREAD (November 1, 2011; Howard Books, $25) are available online and at bookstores nationwide.
About Krupp Kommunications, Inc.
Established in 1996, Krupp Kommunications (K2) is an award-winning integrated public relations and marketing agency specializing in brand development for lifestyle, entertainment, and publishing properties. Utilizing K2's staff of publicists, having at one time worked for the media and the firm's "of the media mindset," K2 works with clients to create customized, strategic campaigns that deliver extraordinary results. K2's mission is to build brands that enrich lives by working with individuals and organizations who improve the world around them. We take pride in our relationship with our clients, where "Our Konnections become your assets." For more information, please visit http://www.kruppkommunications.com.
About the Authors:
Mike Bender is a professional screenwriter living in Los Angeles whose credits include Not Another Teen Movie and the MTV Movie Awards. He is also a regular contributor to Esquire. Mike's dog, Din-Din, had final approval over his author photo.
Doug Chernack is a professional screenwriter and producer living in Los Angeles who has created and produced shows for E!, Fox Sports, and the Golf Channel. He has been known to take his fish, Porky, on walks around the block.
Laura Schroff is a former advertising executive who has worked with several major media companies, including Time Inc. and Conde Nast. Born and raised on Long Island, Laura was part of the advertising team that made USA Today a successful national newspaper. Before helping launch three of the most successful start-ups in Time Inc. history-InStyle, Teen People, and People StyleWatch – she was also the New York Division Manager at People magazine. Laura has also been the New York Ad Manager at Ms. magazine and Associate Publisher at Brides. Laura loves spending time at her condo on Long Island and visiting with her family in New York and Florida. She lives in New York City with her feisty poodle Coco.
Alex Tresniowski is a writer living and working in New York City. He has been a senior writer for People magazine since 1998, writing numerous cover stories and focusing on human interest, crime, and sports. He is also the author of six books, including 2005's The Vendetta, a true crime story that was purchased by Universal Pictures and used as a basis for the 2009 Johnny Depp movie Public Enemies.
Contact:
Marissa Hermo
Email
212-886-6711
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