Beth Feldman, Former CBS VP Communications and Preeminent Parenting Blogger, Leads Group
NEW YORK, April 30, 2012 — Krupp Kommunications, Inc. (K2), a full-service public relations, marketing and branding agency, announces the launch of a new division dedicated to companies and products targeting parents and families. Led by prominent parenting expert and blogger Beth Feldman, former Vice President of Communications at CBS and the founder of RoleMommy.com, one of the largest online communities for parents, the team also includes Account Manager Lauren Aboulessan, a public relations professional with 10 years experience specifically in the parenting space.
"There are multiple ways to effectively reach and engage parents today through traditional and online media," states Feldman. "Our team strategically guides our clients, executing programs and initiatives that achieve their business goals."
With corporate brands embracing the importance of reaching the key parenting demographic, the parenting division has been leading the charge in winning new business, recently securing Zarbee's, the first natural, safe and effective cough syrup for children 12 months and older. The division also brings their expertise to a number of long-term K2 accounts, including Gaiam and MyPublisher, as well as supporting the branding of the books The God Box, authored by Mary Lou Quinlan, and Bonding Over Beauty, authored by Erika Katz.
"The formation of the parenting group at K2 is an appropriate next step to ensuring our current and future clients will benefit from the insights and knowledge of our talented team in order to achieve measurable results," stated K2 CEO & Founder Heidi Krupp. "As the mother of a one-year old, it's become even clearer how great the demand for dedicated content to parents is."
K2 clients will also be provided proprietary opportunities in Project You, a custom-designed online magazine with rich content and advice produced and edited by Beth and her team.
About Krupp Kommunications, Inc.
Established in 1996, Krupp Kommunications (K2) is an award-winning integrated public relations and marketing agency specializing in brand development for lifestyle, entertainment, and publishing properties. We ignite brands that help consumers help themselves by fostering the emotional need through national and grassroots activation.
For more information, please visit http://www.kruppkommunications.com.
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