DENVER, Feb. 18, 2010 — Kroenke Sports Enterprises has launched a wide-ranging mobile campaign for Pepsi Center and the three teams it plays host to – the Denver Nuggets, the Colorado Avalanche and the Colorado Mammoth. The campaign, in partnership with AT&T, the Official Wireless Partner of Pepsi Center and its teams, and powered by Txtstation, includes multiple text clubs to engage and inform its fans of ongoing news, as well as interactive arena promotions that enhance the viewing experience.
Pepsi Center, as well as each of the three teams, will have its own dedicated text club, "Pepsi Center Mobile," "Nuggets Mobile," "Avalanche Mobile" and "Mammoth Mobile." Fans can join them via text message or online through a brief entry form. A handful of messages will be blasted out to the opt-in participants each week and content will include breaking news, score updates and promotional offers.
Mobile promotions will also be shown on the video board at all home games, and potential concepts include:
Mascot Scenario – The team mascot will be presented in a humorous situation and fans will be able to choose how the scenario plays out by voting on what happens next
Song of the Game – Fans vote as to what song should be played during an upcoming break
Fan Battle – Two fans will be featured on the video board dancing while the remaining fans in-arena can vote, in real time, on who they think should win the dance-off
Hidden Object – An object will be hidden and placed under three basketballs; it is then scrambled and re-arranged before finally settling in place and fans have the opportunity to vote, via text message, on which basketball holds the object
MVP of the Game – Simple voting format which pits three players against each other while fans help decide who was most valuable to the outcome of the game
For each of the above, content and voting results are displayed in real time on the video board, thus providing an exciting and interactive atmosphere for the fans.
"It is exciting to be embracing the power of mobile and we are looking forward to ramping up this campaign as soon as possible," said Paul Andrews, Executive Vice President of Kroenke Sports Enterprises.
"We are thrilled to add Kroenke Sports Enterprises, and the properties that fall underneath, to our growing client list. Mobile is growing faster than any other platform and this is further proof that teams, arenas and sponsors need to have a mobile strategy in place to effectively communicate with their fans and consumers," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About Kroenke Sports Enterprises
Denver-based Kroenke Sports Enterprises is one of the world's leading ownership, entertainment and management groups.
As owners and operators of Pepsi Center, the Paramount Theatre, Dick's Sporting Goods Park, the Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Mammoth (NLL) and Colorado Rapids (MLS), KSE's sports and entertainment assets are second to none.
Additional properties under KSE's umbrella include Altitude Sports & Entertainment, a 24-hour regional television network; Altitude Authentics, the company's official retail provider; and TicketHorse, the official ticketing provider for KSE teams and venues.
About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.
Txtstation creates one-to-one "real time" dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
CONTACTS:
Michael Falato
Vice President of Sales and Business Development
Txtstation
512.535.5381
Email
Scott Gales
Manager, Marketing & Public Relations
Kroenke Sports Enterprises
303.405.1196
Email
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