KISS, The Most Successful Marketing and Merchandising Band In History, Set To Achieve New Epic Heights
WEST HOLLYWOOD, Calif., March 25, 2014 /PRNewswire/ — Epic Rights, a full service, global branding, merchandising and rights management company, announced today that it has entered into a multi-year merchandise, licensing, e-commerce and digital media agreement with legendary rock band KISS.
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Epic Rights is joining forces with Paul Stanley and Gene Simmons to build the KISS global franchise in a highly integrated manner through a combination of touring, music sales, merchandise, licensing, social media and promotional partnerships.
"Epic Rights Founder and CEO Dell Furano has worked with us for over 25 years, and he is the best in the business," said Stanley and Simmons in a joint statement. "We are confident that Dell and his Epic Rights team will lead us to the Promised Land."
"Paul and Gene are definitely the dream team, and it's very exciting to continue to work with them," added Furano. "The bottom line is that we are looking to grow the KISS brand and generate substantially increased revenue. Loyal KISS fans are now beginning to introduce their teens to the band, spawning an entire new generation of ardent KISS lovers."
Doc McGhee, KISS's longtime manager commented, "KISS is entering the most prolific period of their career with their induction into the Rock and Roll Hall of Fame; the release of Paul Stanley's autobiography by Harper Collins; the L.A. KISS Arena Football Team's inaugural season; the Jon Varvatos 'Dressed to Kill' ad campaign; the rapidly growing Rock & Brews restaurant chain and the recently announced three month summer tour with Def Leppard."
KISS attorney for more than two decades, William Randolph, commented, "KISS long ago evolved from a band to a brand, and Dell Furano is the right man at the right time to move KISS to new heights." Randolph added, "Paul's book, Face The Music, is not a typical autobiography. It is a page turner that will grab your attention and keep you up late at night."
In addition to CEO Dell Furano, long known as an innovative leader in the music and entertainment merchandising and licensing industry, Epic Rights' executive team is also comprised of President and COO Phil Cussen, a highly accomplished senior financial and operations executive with over 30 years of experience in the music industry; EVP of Brand Development Brad Auerbach, an expert in global rights acquisition and brand extension marketing.
In addition to full branding, marketing and licensing services, Epic Rights will provide full service music merchandising, including concert merchandise, retail/licensing, VIP ticketing, fan experiences as well as managing music artists' official websites, online shops and social media.
About KISS
KISS remains one of the most influential bands in the history of rock and roll. As one of America's top gold-record champions, KISS has released 44 albums and sold more than 100 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, the Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, special guest appearance on the 2009 American Idol finale that boasted 30 million viewers and a 2010 Dr. Pepper Super Bowl commercial and advertising campaign in support of their Hottest Show On Earth tour. KISS is currently featured in major advertising and marketing campaigns for John Varvatos and Google Play. This April KISS launches their inaugural Arena Football League Season with the LA KISS Football team, bringing professional football back to Los Angeles. This summer AMC will begin airing a new reality series in prime time about the LA KISS first season. The KISS legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the band's unbreakable bond with its fans. This year KISS will be celebrating two major milestones, their induction into the Rock and Roll Hall of Fame as well as the band's 40th Anniversary. For more information: www.KissOnline.com
About Epic Rights:
Epic Rights is a full service, global branding, marketing and rights management company with services, including music artist merchandising, VIP ticketing, fan experiences and managing music artists' official websites, online shops and social media. Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photos/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management.
Epic Rights' network of leading international licensing agents covers key territories, including Japan, Asia/Pacific, India, Korea, Australia, South America, Mexico, the UK, Western and Eastern Europe, Scandinavia, Russia, Israel, the Middle East and South Africa.
The company's domestic licensing sales team has strong expertise in a broad range of product categories, including health & beauty, fitness, fashion, accessories, apparel, home decor, wall art, food and beverage, digital media, gift, toys/games, collectibles, sporting goods, travel and more. For more information: www.EpicRights.com
Media Contact:
Michelle Orsi/Carol Holdsworth Email; Email
Three.Sixty Marketing & Communications 310.418.6430