Legal, ethical economic cooperation between Palestinians and Israelis exists in companies like Naked Sea Salt, a joint venture in compliance with new EU directive on product labeling in West Bank and East Jerusalem.
TEL AVIV, Israel, July 31, 2013 /PRNewswire/ — The EU's recent move to develop guidelines for labeling settlement goods highlights the important role in regional cooperation already played by directive-compliant companies like Naked Sea Salt, which operates as a partnership between Palestinians and non-settler Israelis.
(Photo: http://photos.prnewswire.com/prnh/20130731/PH56056-a)
(Photo: http://photos.prnewswire.com/prnh/20130731/PH56056-b)
"We are proud of the success we've built together," says Ari Fruchter, founder and CEO of Naked Sea Salt. "Our operations are in compliance with the recent EU directives. We've formed a profitable and successful partnership with a Palestinian company to harvest Naked Sea's natural, gourmet salt and to protect the Dead Sea while doing it. Our work together is exactly the kind of legal, mutually beneficial alliance that will lead to greater peace and prosperity for Palestinians and Israelis alike."
EU foreign policy chief Catherine Ashton's labeling initiative will require the products produced by Israeli settlements to identify themselves as such. For companies like Naked Sea Salt, which features directive-compliant cooperation across map lines, the initiative doesn't have an effect.
However, Fruchter expressed concern that the EU, encouraged by this latest action, will take further steps that could hurt legitimate and very positive partnerships between non-settler Israelis and Palestinians: "We are working to achieve economically what has been so difficult to achieve politically—cooperation, amity, reconciliation. Our worry is that well-intentioned moves from regulatory bodies like the EU could inadvertently suppress the success of a fruitful project like ours."
For Fruchter and his partner, this kind of commercial collaboration represents a positive way forward. "We're jointly harvesting the Dead Sea's mineral-rich salt, blending it with herbs and spices, and—with help from its ongoing Kickstarter campaign— marketing it globally, all while working toward the rehabilitation of the Dead Sea. It's vital that stories like ours are heard, a different side of the coin, one that promotes a just, reciprocal way of working together to achieve a better future."
To learn more about Naked Sea Salt's campaign on Kickstarter please visit: http://www.kickstarter.com/projects/nakedsea/naked-sea-salt-the-healthiest-salt-on-the-planet
About Naked Sea Salt:
Naked Sea Salt's mission is to introduce the world to gourmet salt from the Dead Sea, an all-natural, low-sodium, and mineral-rich alternative to artificially refined salt. Founded by environmental activist Ari Leon Fruchter, the company encourages regional cooperation, working with a Palestinian company to harvest the salt from the Dead Sea with traditional, chemical-free methods that preserve the sea's unique mineral content. Each of Naked Sea Salt's fifteen flavors has been blended with organic herbs and spices to create a salt of bold, creative taste as well as unparalleled nutrition. With its dedication to environmental and economic concerns, part of the company's mission is to serve as a model of sustainable, ethical practice for private manufacturing companies in the region.
Find the Entire Press Kit with images and video here: www.nomadigo.com/nakedseasalt
For more information, contact or to schedule interviews with CEO Ari Fruchter contact:
Nomadigo PR
Emily Howson
Email
1 (646) 480-0775
NakedSea
Ari Leon Fruchter
Email
1 (646) 504-0615