WASHINGTON, Jan. 26, 2010 — Ken Dixon Automotive prides itself on the trust and loyalty that they have gained from their customers and the community. The southern Maryland dealer group has taken that approach and extended it to their social media networks. They've achieved great strides by capitalizing on a relationship with GOSO, the web and social media suite of solutions for automotive dealers.
"Our mission has always been to put the customer first, now that we convey that to our online community we have seen a more positive response to our dealership," said Brian Hydock, Ken Dixon Digital Marketing Manager. "Our social media presence has become a staple in our overall marketing strategy, and I am confident that it will increase our overall sales."
The goal of social networking is to engage an audience and build brand trust first in order to develop dealership loyalty. Brian Hydock understood the importance of these principles, and with GOSO's help he has realized which strategies would make it a reality.
With an estimated 26 million members, Twitter is one of the best networks to form relationships and build trust with potential consumers. GOSO's Twitter application makes it easy and convenient to post frequently on the ever-growing social channel. Now dealers, like Ken Dixon Automotive, can tweet, schedule posts and track engagement to measure effectiveness on the GOSO platform.
"So I have a Twitter app, a Facebook app, tons of other tools and the GOSO team continues to consult me on creating the best overall social media strategy. It's refreshing to see a dealer solutions company use social media best practices that puts the customer first," said Hydock.
Next month, the GOSO team, Hydock and Ken Dixon Automotive will appear on a social media segment on Motor Week, which will broadcast on Speed network and on 200 Public Broadcasting Service channels (PBS).
Andrew Dixon of Ken Dixon Honda has been nominated for Time Magazine's Quality Dealer of the Year award. Only 45 dealers from around the country have been honored with a nomination. The award will be presented by Time Magazine in partnership with Goodyear at the National Automobile Dealers Association Convention (NADA) in Orlando on Saturday, February 13. GOSO will exhibit at NADA at booth #515 on February 13-15.
About GOSO (http://www.goso.com)
GOSO is a social media and marketing suite designed specifically for automotive dealers. GOSO is a solution that not only connects to every social network from one place, but also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C.
Media Inquiries:
Liz Presson
tel: 202-684-7161 x310
email: Email
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