SYDNEY, July 6, 2011 — If a week is a long time in business, 5 years is surely a lifetime. And for Australian brand Cocksox®, it's been an eventful life.
Cocksox® are underwear and swimwear for men that feature an "anatomically correct" pouch that supports a man's "crown jewels." The brand started almost as a dare in the lounge room of Sydney-based couple Nadiah Kanawaty and Nigel Christensen. Nadiah designed the garment; Nigel came up with the cheeky name. They listed it on eBay to see if there was any response.
"Straight away we had a request from a man who wanted to buy five. We knew we were onto something," says Nigel.
Five years on, Cocksox® has grown and grown. From the online store Cocksox® exports products to over 50 countries and stocks boutiques across North America, the UK, Europe and Asia.
"I wanted to make Cocksox® Day really fun so as well as having a party, we've added the wild 'Carnivore' print to our most popular underwear and released some great new colour-ways," says Nadiah. "'Carnivore' is a rich, leopard-based print and is totally unique to Cocksox®."
Everything about Cocksox® has a strong focus on positive male sexuality – the garments, the beautiful photography and the funky videos – something the mainstream media finds difficult to embrace.
"Life should be fun and sexuality should be, too. Every day we see hundreds of images of near-naked women in the media but to celebrate the male form in the same way still seems to be a taboo. Maybe one day the media will catch up?" laughs Nadiah.
"You can see all the Cocksox® imagery and videos on the website but the best way to enjoy Cocksox® is to wear them yourself. I do!" says Nigel.
Cocksox® is having a 10 – 40% Off Sale for Cocksox® Day, from July 1 to July 17.
For more information, please visit http://www.cocksox.com
For media enquiries, interviews or high-res images, contact:
Hannah Kanawaty
E: Email
T: + 61 2 9716 5994
# # #