Encouraging Awareness (and Donating Your Lunch) for National Child Health Day
BOCA RATON, Fla., Sept. 29, 2010 — According to the USDA, 16 million children went hungry this past summer because schools were closed and subsidized lunch was unavailable. October 4, 2010 marks National Child Health Day, a national observance in the United States that helps raise awareness of how people can protect and develop children's health, focusing on nutritious eating and physical activity for both children and their parents. Smart for Life(R) Cookie Diet, a company designed to educate consumers on the importance of healthy eating while providing foods and health beverages to aid in weight management, will lend a helping hand in increasing recognition for National Child Health Day.
"As a child, having a nutritious diet is paramount to ensuring proper development, both physically and mentally. It's a crime that there are kids in this country that still do not receive enough to eat and yet others are obese because they eat too much. Smart for Life, through its diet products and this initiative, is committed to helping children eat a healthy diet," says Dr. Sasson Moulavi, M.D., founder of the Smart for Life(R) Cookie Diet and its children's lifestyle program THIN ADVENTURE(TM).
To help stimulate and increase America's awareness of how to protect and develop children's health, Smart for Life(R) will be hitting the streets of New York City on October 4, 2010. Teams will pass out free lunch to passers-by. The objective is simple: They provide you lunch – and in return, you donate the money you would have spent on lunch to a child in need.
Participants can log on to and choose the charity to receive their donation. Smart for Life will donate up to $2500 to one of the following charities:
- Action Against Hunger-USA
- Action for Healthy Kids
- American Dietetic Association Foundation
- Food for the Hungry
- Food Gatherers
- Global Partners for Development
- The Hunger Project
- Jamie Oliver Foundation
- PATH
"We encourage consumers to get involved across the country, by donating money to these worthwhile charities and joining the fight against childhood hunger," states Dr. Sass Moulavi.
Sixteen Smart for Life Weight Management Centers around the country will also participate and hand out free samples of Smart for Life cookies and underWAY in their efforts to contribute to the fight on a local level.
About Smart for Life:
Smart for Life(R) weight management products are made without toxic preservatives and include a proprietary Super Fiber blend known as HeroFiber(TM). HeroFiber(TM) is also used in a drink Smart for Life's sister company Better Health Beverage launched called underWAY(TM). Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food.
For more information, please visit , or contact Megan Driscoll or Jessica Lieberman of Behrman Communications at 212.986.7000
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