Press Release Headlines

iPhone App Helps Fight Identity Theft

Mobile Active Defense joins the fight to help protect public from Cybercriminals

ATLANTA, May 5, 2010 — How much Identity Theft occurs from hostile phishing spam attacks aimed at iPhone users?

We know that more than 10-15 million Americans suffer stolen identities and tens of billions of dollars of losses every year. We know that ID Theft grew 22% from 2007-2008 and is considered one of the fastest growing and most lucrative crimes today. We also know that approximately 7% of adults have had their identity abused.

And now hundreds of millions of people worldwide conduct their business on iPhones and a host of other smartphones. Mobile Active Defense (M.A.D.) is the world's first Apple-approved iPhone security application that helps protect users from Identity Theft.

"A significant amount of Identity Theft comes from users who are not security-aware and who click on links in emails much too quickly," states Christopher Breceda, Executive Vice President of Strategic Business Development at M.A.D. Partners. "Thus, about 3% of smartphones are already infected with some type of hostile software."

More than 70 trillion pieces of spam fill inboxes every year, and millions of unsuspecting users are tricked into giving away their personal credentials and details, which is the first step to Identity Theft.

Winn Schwartau, Chairman of M.A.D. Partners, says, "If the casual user doesn't see the spam and doesn't receive the phishing attacks, he can't respond to them. This is social engineering 101, and we wanted to help put a stop to it. M.A.D. protects as many email accounts as the user wants to protect."

Mobile Active Defense is a Zero Footprint Security app for the iPhone/iPad. A smartphone has limited resources, so traditional approaches to anti-spam and anti-virus security just don't work. "With Mobile Active Defense," says Breceda, "all of the malware, viruses and other criminal tools used to steal identities are eliminated before they ever get to the iPhone. The user, finally, receives only clean, pure and filtered email. And this is one big step in protecting users from cybercriminals."

M.A.D. performs over 100 security updates every day without any user intervention. "This is tremendous," adds Schwartau. "Unlike traditional A/V protection, we've done it right: Zero Footprint Security on the smartphone. Finally, the user is assured of the most timely updates against the newest threats, automatically, wasting no bandwidth or resources in the process."

Contact Info:

Jackie Baumann
1.877.HALOMAD
Email
http://www.MobileActiveDefense.com

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