Integration of INVISION's DealMaker Software and FreeWheel's Monetization Rights Management(R) Technology Will Enable Customers to Plan and Manage Ad Sales Across Both Television and Online Video
NEW YORK, Sept. 22, 2010 — INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, and FreeWheel, the video monetization technology company, today announced plans to integrate their products to enable customers to plan and manage their advertising sales across television and online video.
With the integration, media companies using both INVISION's DealMaker sales planning solution and FreeWheel's flagship product, MRM, will be able to seamlessly plan and manage their television and online video advertising campaigns. Specifically, joint customers will be able to create, execute, and track a single campaign across linear television, online sites, and portable devices, and will be able to access reporting and cross-channel metrics through one system. In addition, the companies plan to integrate the digital sales planning solution under development by INVISION with FreeWheel's MRM to enable joint customers to more effectively plan and manage their online display and video advertising sales.
"As the industry moves rapidly towards media convergence, media companies have had to manage their inventory across multiple platforms using multiple disparate systems. Our first-of-its-kind integration with FreeWheel will enable INVISION and FreeWheel customers to sell their inventory across both television and online video in one connected system," said Lynda Clarizio, CEO of INVISION, Inc. "By seamlessly integrating INVISION's DealMaker with FreeWheel's MRM, we are making the ad management process easier, more cost-effective, and less redundant for our customers."
"FreeWheel was founded on the principle that video is video, whether you're watching on a broadcast schedule or on-demand; whether it's on a television, a PC, or a portable device," said Jonathan Heller, co-founder and co-CEO of FreeWheel. "The challenge has been that this kind of cross-channel viewing, especially at scale, creates significant logistical problems for the world's leading media companies. Our work with INVISION goes beyond making cross-channel campaigns possible and focuses on making the campaigns profitable, which we believe will accelerate the new video economy more than any other factor."
Offered on both an enterprise and hosted basis, INVISION's software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established valuable and trusted relationships with a wide array of customers representing over 45 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.
About INVISION, Inc.:
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators and Hispanic-focused media. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Azteca America, Univision, Warner Bros. and The Weather Channel.
About FreeWheel:
FreeWheel offers the most formidable system for digital video ad management and monetization. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery Communications, and others with the tools and services necessary to make more money from their video content. Monetization Rights Management(R) is FreeWheel's flagship product. It empowers content owners and distributors to successfully manage ad sales rights, produce accurate inventory forecasts, deliver yield-optimized ads, and analyze video business performance – across any device, anywhere the video appears.
Contact:
For INVISION, Inc.
Andrew Weinstein
202-667-4967
andrewwstn[at]aol.com
Mike Zablocki
917-522-8530
mzablocki[at]invisioninc.com
For FreeWheel Media, Inc.
Adam Isserlis
212-843-8024
Email
JoAnna Abel
646.837.8691
Email
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