Press Release Headlines

Increasing Number of Fake Online Reviews Decried by CEO Michael Shivilli's proprietary verification method promises truthful community-based online reviews

NEW YORK, Sept. 26, 2013 /PRNewswire/ — According to a recent Nielson consumer survey, 70% of customers worldwide trust online reviews*.  Unfortunately, business owners believe that online review sites are flawed, pushing them to unethically buy fake reviews.  On Monday, September 23, 2013, the New York Attorney General's Office announced the most comprehensive crackdown to date on deceptive reviews on the internet—resulting in 19 companies to cease and desist misleading practices and pay a total of $350,000 in penalties.



iTrueReview LLC is proving itself to be the next generation of community-based online reviews with a proprietary method of verification, leading to truthful, balanced and unfiltered reviews based on real-time customer experiences from within a business.  Business owners are not permitted to remove or alter reviews, enabling iTrueReview to share the experiences of verified customers.

"iTrueReview LLC prevents fake and filtered reviews, while sharing real guest experiences to reveal the TRUTH," states Michael Shivilli, Founder and CEO of  iTrueReview, LLC.  Mr. Shivilli goes on to say, "We are eager to empower customers and business owners to have peace-of-mind knowing that there are no shortcuts to a 'better reputation'–It is achievable, on their own, by making their customers work for them."

To learn more, visit for more information.

About iTrueReview, LLC:

iTrueReview LLC is an online review company with a unique patent-pending technology via a tablet or smart phone that allows customers access to a proprietary platform to share experiences while within a business.  iTrueReview LLC also offers a set of business management tools that enhance existing customer service and provides instant real-time customer.  iTrueReview is a valid and viable solution to the pitfalls that service companies face on a daily basis.  The company's technologies have been used by thousands of customers throughout the country.

*Neilson Consumer Survey, April 2013

Media Contact:

Name: Michael Paz

Phone: 516-350-0109