Press Release Headlines

Identity Finder Announces Data Leakage Prevention Products to Find and Protect Personally Identifiable Information

Identity Finder Enterprise Edition 3.5 and Monitoring Console

NEW YORK, Sept. 16, 2008 — Identity Finder, LLC (http://www.identityfinder.com), a leading software innovator in security and privacy technologies, announced today the upcoming release of Identity Finder Enterprise Edition 3.5 and their newest product, Identity Finder Monitoring Console. Developed to address the needs of small and large organizations, Identity Finder Enterprise searches computers for Personally Identifiable Information (PII) and helps employees clean the data it uncovers, protecting themselves and their employers from confidential data loss.

Over 244 million data records of US residents have been exposed due to security breaches since 2005. Recently, the Department of Justice charged hackers and identity thieves in what is considered to be the "single largest and most complex identity theft case ever charged in this country," according to Attorney General Michael Mukasey.

Due to increased regulatory requirements, organizations must now proactively protect their employees', patients', students', and customers' data. Forty-three states have already enacted privacy or data protection laws. Red Flag Rules, Health Insurance Portability and Accountability Act (HIPAA), Family Educational Right to Privacy Act (FERPA), and other regulations now require compliance with privacy standards. One of the biggest challenges to preventing data leakage is discovering all the places data exists. It can easily become buried anywhere on a computer such as within a hidden column in a spreadsheet from years ago.

To meet this challenge, Identity Finder has launched a new Monitoring Console product and significantly updated their Enterprise Edition. Identity Finder Enterprise quickly searches users' files, e-mails, hidden web browser data, and other system areas on desktops, servers, databases, websites, and other remote computers. Using proprietary search algorithms to automatically locate PII regardless of format and syntax, Identity Finder can locate huge repositories of Social Security Numbers, Credit and Debit Cards, Bank Accounts, Passwords, Dates of Birth, and Telephone numbers. After it locates sensitive data that could lead to identity fraud, Identity Finder assists users with permanently shredding, redacting, encrypting, or quarantining the unprotected information. The Monitoring Console provides a centralized, enterprise view and dashboard into all PII results, allowing administrators to report on their risk posture and ensure that employees are taking action to clean their systems.

Todd Feinman, Identity Finder's CEO, says, "Organizations can no longer rely on simple anti-virus suites to protect information as there are an ever increasing number of threats that steal personal data – from viruses, worms, and Trojans to spyware, botnets, and malicious web application exploits. Even file sharing programs, voluntarily installed by many individuals, have become a large source of data loss and full hard disk encryption cannot protect against sensitive data exposure in these scenarios. Tools such as Identity Finder are required."

Shirley Payne, the Director of IT Security and Policy at University of Virginia, said, "Identity Finder has been a critical component in our efforts to secure confidential data. The generated reports make it easy to identify and secure sensitive data."

PC Magazine wrote, "In a perfect world your security suite would prevent an identity-stealing Trojan or spyware program from ever running on your computer. But if such an attacker should get past your defenses, Identity Finder ensures that it won't find personal information to steal."

About:

Identity Finder, LLC is a leading niche innovator of privacy technologies. Founded in 2001 and headquartered in New York City, the company specializes in developing software solutions that meet business and consumer needs. The company's technologies have been used by thousands of organizations in more than forty countries.

Contact:
http://www.identityfinder.com
Fern Edison: Email – (845) 679-6319

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