Industry Veteran Kristie Fortner Joins as Senior Vice President of Entertainment
NEW YORK, April 28, 2015 /PRNewswire/ — In a move designed to add weight to its already strong service offerings in the entertainment industry, programmatic media optimization firm Huddled Masses announced that it has hired Kristie Fortner as Senior Vice President of Entertainment. Bringing more than 15 years of hands-on entertainment marketing and research experience, Fortner will work directly with industry clients to develop targeted digital campaigns and media solutions that build consumer engagement and drive revenue.
Fortner's background spans such highly respected organizations as Paramount Pictures, where she served as Marketing Director for On Demand, as well as Ripe Digital Entertainment, Rentrak Corporation and the Modi Media division of GroupM. She is highly skilled in leveraging media analytics to develop programs that meet client objectives and build stronger consumer relationships.
"I'm incredibly excited to join the team at Huddled Masses," Fortner said. "Their reputation in the market is unequalled, and they have the capabilities to drive truly powerful results. I look forward to helping to take their presence in the entertainment industry to the next level."
Huddled Masses CEO and Founder Charles Cantu explained that the addition of Fortner to the team is the natural next step in the company's evolution. "We've always had a strong foundation in the entertainment industry, and by bringing Kristie on board we are able to solidify our voice. The credentials, experience and insights that she brings to the table are a perfect complement to our team, and we're excited at the potential that lies before us."
To learn more about Huddled Masses, visit www.huddledmasses.com.
About Huddled Masses
Huddled Masses is a minority-owned, NMSDC and MediaMath platinum partner certified business that offers organizations and their agencies access to media buying technology and expertise. Our clients grow their revenue and businesses at scale through powerful algorithmic programmatic optimization of digital campaigns. We specialize in standard and rich media banner marketing, FBX, video, mobile and more, with measurable results. Visit www.huddledmasses.com to learn more.
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Charles Cantu, CEO
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