NEW YORK, March 9, 2015 /PRNewswire/ — Huddled Masses (http://www.huddledmasses.com/) is pleased to announce its certification as a Minority Business Enterprise (MBE), effective March 3. MBE certification opens up a world of opportunities for the firm to network with corporate members, seize new opportunities and reaffirm its commitment to diversity and inclusiveness. The National Minority Supplier Development Council and its regional affiliates bestow MBE certifications; Huddled Masses will now be listed in the member database, just one of the significant benefits of certification.
Huddled Masses, a pioneer in media buying technology in the digital space, has been on an upward trajectory since its founding. The firm prioritizes efficiency and precision in marketing, with a focus on small and medium businesses and a few large ones that truly appreciate value.
"We've worked tirelessly to build a strong business culture where diversity is valued," explained Charles Cantu, CEO of Huddled Masses. "Diversity informs everything we do as a nation. So why not embrace the masses to find the very best people to craft powerful campaigns that connect with our advertisers target audiences while innovating the delivery of ad media and driving higher ROI. We believe that embracing diversity has to a large extent made our current success possible, helping us to see a client's perspective and develop tailored, efficient, scalable solutions. MBE certification is a well-earned recognition of our principles, as well as a stepping stone to future achievements."
Huddled Masses received its MBE certification from the New York/New Jersey Minority Supplier Development Council, a major affiliate of the national organization. The Council is the leading voice for minority-owned enterprises in the region, spearheading outreach and advocacy programs that contribute to a dynamic, healthy business climate. Promotion of minority products and services fosters a continuing high level of diversity, which in turn ensures a robust local economy where both small businesses and enterprises thrive.
As a newly certified MBE, Huddled Masses will enjoy a full range of benefits, including access to council activities, support from the wider MBE community, ongoing and vocal advocacy, and invitation to numerous special events. Maintaining certification requires meeting internal standards for diversity when pursuing new opportunities or conducting routine daily business.
The National Council's membership represents the heart of corporate America, government entities from the federal to local level, and educational institutions. Each of these organizations contributes in a meaningful way to the advancement of corporate diversity and the furtherance of minority issues in the world of commerce.
The New York/New Jersey MSDC works hard on behalf of all its members, and Huddled Masses is privileged to enter such a select group. The Council continually initiates a wide range of programs tailored to the specific needs of corporate members. These include, but are not limited to, The Beacon Project and The Academy for Advanced MBE Training Program. Throughout each calendar year, members can participate in trade shows, workshops and seminars. Two of the year's biggest events are the Business Opportunity Expo and the Partnership Awards Gala.
About Huddled Masses
Huddled Masses offers organizations and their agencies access to media buying technology and expertise. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media and more with measurable results.
Contact:
Charles Cantu, CEO and Founder
Huddled Masses
79 Madison Avenue, 7th Floor
New York, NY 10016
646.358.4962
Email