WASHINGTON, April 13, 2010 — Social media consumes much time and effort; it can be considered a full-time job in itself. Hosick Motors of Vandalia, Illinois utilizes GOSO to bring efficiency, both with time and cost, to social networking without losing quality. Matt Embry, Hosick's Internet Sales Manager, has realized the advantages of outsourcing his social media initiatives to a trusted company, such as GOSO.
Embry, like many dealers, represents a dealership with a one-person Internet department. He has many tasks that need to be accomplished in a typical day, and it would be impossible for him to effectively balance his availability to Internet customers and walk-ups at the same time.
"GOSO has been a lifesaver. There's no way that I could do it all alone," Embry said. "We realize that almost every one of our potential customers searches for us online before completing a vehicle purchase. If we choose to neglect spending time and resources to build and maintain our Internet presence, we're not providing the very best shopping experience to our customers."
In addition to saving time, GOSO is a cost-effective social media management system. To manage accounts at the consistency that GOSO does, a dealership would need at least one full-time employee – an employee with a salary, taxes, benefits and more. Add the cost plus the risk of a high turnover for this type of position and the benefits of outsourcing truly outweigh an in-house social media manager.
"We are trying to harness the power of recent social media phenomena like Facebook and Twitter. We realize that one person can't do it alone. Enter GOSO. They have incredible tools and software to keep our online customer service and image current. They provide daily pieces of relevant information that our customers love," continued Embry.
Some may debate the concept of outsourcing, but if the outside company a dealer is working with is heavily involved with the dealership's public relations strategies, outsourcing can help them convey important messages to the public. The important thing is that the dealership must be prepared to stand behind all the messages communicated. If these rules are in place, outsourcing your social media management is beneficial and positive.
About GOSO (http://www.goso.com)
GOSO, an automotive social media management system, is a combination of unparalleled service, technology and an intuitive platform with a complete suite of applications for the automotive industry. GOSO is a solution that also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers.
Media Inquiries:
Liz Presson
tel: 202-684-7161 x310
email : Email
# # #