Press Release Headlines

Hips & Curves' New Plus Sized Steel-Boned Corset Offered at Affordable Price for Valentine's Day

LOS ANGELES, Jan. 27, 2009 — This Valentine's Day, premiere plus size lingerie site, Hips & Curves, is now offering the first in its line of affordable European Steel-Boned Corsets to its plus size customers. While many shoppers have limited purchasing power in 2009, Hips & Curves' corset has been developed with budget constraints in mind. While competing corsets of the same quality retail for $350 – $450 and up, the "Duchess" Steel-Boned Corset is being offered by Hips & Curves for $149.95.

"For years I've wanted to design high-quality, affordable, steel-boned corsets, but couldn't find a way to make them affordable without compromising on quality," Hips & Curves President and CEO Rebecca Jennings said. "That didn't discourage me. No one else had done it, but that didn't mean it couldn't be done. I love a challenge and I love providing unique, hard-to-find items our customers can't find anywhere else."

Customers who wear the Victorian-inspired piece can comfortably reduce their waist measurement by two to four inches if they desire, and create a smooth, curvaceous silhouette. The Duchess Steel-Boned Corset is designed to complement and enhance plus size curves with a fuller cut in the bust, a steel busk for mega support, enhanced grommets, reinforced fabric, and an optional modesty back panel. Garter loops allow this item to be worn as lingerie as well as outerwear with a pair of jeans. Never again will curvy customers find themselves squeezing into corsets intended for a smaller-framed woman.

Hips & Curves' Duchess Steel-Boned Corset is available for $149.95 at hipsandcurves.com and is manufactured in Europe to ensure a quality product. Carefully contoured for an hourglass figure, this corset utilizes flexible steel boning under heavy duty satin. It is offered in a black and antique pink colorway with ruffle bust trim and a ribbon-lace front.

For event dates or to schedule an interview with Rebecca Jennings, contact Marcy Ito, Director of Marketing, at 310-910-9690, or via email at Email.

About Hips & Curves: Firmly grounded in their motto of "appealing" rather than "concealing" curvy figures, Hips & Curves has evolved from a retail Web site offering sexy and playful intimate fashions and accessories, into a full-service and fun community where curvaceous women (and their men) can speak their mind, share their experiences, read steamy fiction and get tips on everything from posing for the camera to pole dancing. Headquartered in Southern California, Hips & Curves provides entertaining e-newsletters, shopping tips for men and a team of knowledgeable lingerie consultants on call during business hours to help both women and men with product selection. For more information visit http://www.hipsandcurves.com.

For more information about their wide range of lingerie, hosiery, accessories, and costumes up to 5/6X, visit http://www.hipsandcurves.com.

Contact:

Marcy Ito, Director of Marketing
310-910-9690
Email
http://www.hipsandcurves.com

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