Press Release Headlines

Hips & Curves Encourages Moms to Flaunt Their Curves and Their Confidence

Online Lingerie Boutique Offers More than Just Products

LOS ANGELES, April 16, 2009 — Hips & Curves, an online lingerie boutique catering to women size 14 and above, provides an interactive forum that celebrates and empowers real-size women.

"At Hips & Curves our mission is to celebrate the inherent sexiness of women with curves. We hear from mothers all the time who find that after having children their bodies have changed. Many still feel sexy, but others need a little encouragement and the right lingerie to build their confidence again. Our lingerie consultants are experts at that. Our lingerie is designed to enhance the beauty of fuller figures and encourage curvy women to be daring, sensual, allow their inner Sex Goddess to emerge," said company founder and president Rebecca Jennings.

"Mothers need to remember they are women too. Raising children is hard work, and they're good at putting everyone first. A lot of mothers have stopped feeling sexy. We encourage them to use this day to do something nice for themselves, like getting out of their sweats and t-shirts, getting their hair done or putting on some sexy lingerie for themselves — or their partner," said Jennings.

Unique product offerings at Hips & Curves include elegant, silky peignoirs, marabou slipper pumps, corsets, garter belts and thigh-high stockings from 1x – 6x, and fishnet body stockings for women who enjoy exploring their sensuality. Even naughty nurse, sexy schoolgirl, and French maid costumes are available for those who want to indulge in a little fantasy.

"The best part of my job is hearing how our site has helped women feel more comfortable with their bodies," said Jennings. "We get hundreds of e-mails every week from clients who want to share product reviews and requests, personal experiences, and other inspirational ideas."

Launched in August 2000, Hips & Curves has enjoyed steady growth. Jennings believes that part of the company's success can be attributed to being responsive to clients' needs and preferences. Jennings maintains an active role in identifying fresh styles in curve-flattering designs and especially loves the challenge of finding special items that customers want but can't find anywhere else.

"Staying in touch with my clients has enabled us to learn from them, to discover what they like, what they don't like, and how we can improve it for them," said Jennings.

About Hips & Curves

Headquartered in Southern California, Hips & Curves is devoted to voluptuous, curvaceous, gorgeous women. The online lingerie boutique provides a secure, private, and entertaining shopping experience, with a selection of hundreds of the latest lingerie styles for full-figured women. Hips&Curves.com has a curvy community called CurvyConfidential.com. Hips & Curves carries its own product line, designed to fit comfortably and flatter the natural beauty of real women.

Contact:

Marcy Ito, Hips & Curves
310-910-9690
Email
http://www.hipsandcurves.com/

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