CARLSBAD, Calif., May 17, 2012 — True to its philosophy of personal empowerment, Hay House, the international leader in inspirational and transformational publishing, is launching its own blogger community website, http://www.HayHouseBookNook.com, with the goal of providing one central place for bloggers to share their thoughts and experiences about Hay House products. By joining BookNook, bloggers will receive free copies of Hay House products in exchange for an honest review on their blog and a consumer site. Through links back to blogger sites, bloggers will benefit from Hay House's massive digital platform which includes a database of 2 million email names and multiple streams of content distribution via social media, websites, live and online events, radio programs, author websites, and affiliate programs – collectively reaching millions of loyal readers every day.
Founded by positive thought pioneer Louise L. Hay and known for publishing such self-help and spiritual leaders like Dr. Wayne W. Dyer, Hay House is more than a publisher to its audience – it is a home to anyone looking to make a positive change in their life. Hay House prides itself on providing an all around life-improvement experience, and BookNook is the latest way in which readers are invited to participate in the Hay House community.
"The blogger program benefits both our audience (customers and bloggers) and Hay House," says Gail Gonzales, Director of Marketing. "We appreciate that reviewers start conversations, online and off, not just about our products, but all that Hay House stands for and how we fit into their lives."
BookNook is designed to simplify the request process for bloggers interested in reviewing Hay House titles and to allow for a blogger's audience to grow. "We place a lot of value in connecting directly with our audience," Gonzales adds. "We hope that a blogger might begin to 'live the words' they are reading in their own day-to-day lives, and subsequently continue to express their experiences in additional posts.
BookNook hopes to attract 6,000 bloggers by the end of 2012. The program has many marketing plans in progress and initial promotions for bloggers to take advantage of. Future promotions will include exclusive invitations to Hay House events, opportunities for live blogging, networking with authors and other bloggers, and exclusive "first looks" at new products. Further information is available at http://www.HayHouseBookNook.com.
ABOUT HAY HOUSE
Hay House is the international leader in self-help and motivational publishing, featuring books, audios, and sidelines by more than 250 authors. Smiley Books, Visions, and Insights are imprints of Hay House, Inc, which is also the exclusive distributor for Amber Allen Press and Agape Media, Inc. Hay House has a self-publishing division, Balboa Press, as well as radio, film and television divisions. Corporate offices are in California and New York with international divisions in Australia, the United Kingdom, India, and South Africa. Please visit us at http://www.hayhouse.com.
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