Four steps for tracking, increasing engagement and opportunity
INDIANAPOLIS, Nov. 20, 2013 /PRNewswire/ — LinkedIn is 10 years old, yet remains largely uncharted territory for businesses trying to engage their target audience. A multidimensional social media tool, LinkedIn offers limitless resources for associations, chambers and other professional organizations to manage their social media presence.
"Four Simple Steps to Growing your Membership with LinkedIn" by DJ Muller, president and founder of WebLink International, is a practical guide that taps these resources for organizations seeking to maximize their customer base by learning tips, tricks and best practices of LinkedIn.
Easy to navigate, tutorial-based and filled with valuable advice backed by solid statistical research, "4 Simple Steps to Growing Your Membership With LinkedIn" teaches how to:
- Create Your Presence
- Maximize Your Presence
- Engage Your Followers
- Attract More Followers
With more than 20 years' experience in the technology industry, Muller has keen insights on the challenges facing chambers and associations as they navigate audience engagement in the 21st century.
"More than ever, associations and chambers of commerce must effectively manage their professional social media presence," Muller said. "Mastering LinkedIn is vital for organizations who want to grow their membership in the social media age."
To receive a free copy of the e-book visit: http://info.weblinkinternational.com/linkedin-4simplesteps.
About WebLink International
Founded in 1996, WebLink International is the provider of WebLink Connect, the insightful, innovative and easy-to-use association management software. Backed by dedicated customer support and unparalleled industry expertise, WebLink International works with associations and other member based organizations to improve membership sales, non-dues revenue and increase retention. WebLink International is headquartered in Indianapolis, Indiana. For the latest, follow @WebLink on Twitter, follow WebLink International on LinkedIn or visit us a weblinkinternational.com.
About DJ Muller
DJ Muller is president of WebLink International, a position he has held since the company's incorporation in 1996. Muller attended St. Cloud State University in St. Cloud, Minn., majoring in business administration. Muller is a frequent speaker at national, association and technology conferences, chambers of commerce and guest lecturer at colleges and universities.
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