WASHINGTON, Jan. 7, 2010 — GOSO, a web and social media marketing suite on the forefront of social media innovations for the automotive industry, is proud to unveil a new Facebook application for automotive dealers that will allow them to seamlessly connect their inventory to their Facebook Page. The new application is the first of its kind and it pulls up-to-date inventory from their dealer management system.
Matt Mahoney, Internet Manager at BMW of Minnetonka, is the first dealership in the world to deploy GOSO's new Facebook application, which was just added to their suite of web and social media products for auto dealers. To see the BMW of Minnetonka Facebook Page, visit: http://www.facebook.com/BMWofMinnetonka.
"GOSO has allowed our BMW dealership to be on the cusp of the social media movement," Matt Mahoney said. "We're excited to work with their innovative team on our Mercedes-Benz dealership as well!"
In addition to GOSO's Facebook application, their suite also provides dealers with inventory management, social media broadcasting, buzz monitoring, testimonial management and customizable vehicle landing pages. GOSO's team has taken a very aggressive approach to application development and has been launching new feature iterations practically every week. It is important for dealers to understand that the social media industry is rapidly changing and their strategy needs to adapt accordingly.
GOSO's next public appearance will be at this year's National Association Dealers Association in Orlando, Florida on February 13-15, 2010 at booth 515. GOSO just recently won "Best In Class" for the automotive Interactive Media Awards (IMA), the highest honor bestowed by IMA.
"Social media has changed the automotive retail industry by empowering customers with the ability to share their car buying experiences," said Adam Boalt, Founder of GOSO. "It's imperative that dealers maintain a strong social media presence, especially now that consumers have an abundance of online research tools."
The Facebook application is currently available to dealerships accepted into GOSO's invitation only BETA program. The Facebook application and GOSO's entire suite of tools and services will be publicly available in Spring of 2010. You can request a BETA invite by visiting their web site at: http://www.goso.com.
About GOSO (http://www.goso.com)
GOSO is a social media and marketing suite designed specifically for automotive dealers. GOSO is a solution that not only connects to every social network from one place, but also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C.
Press Contact:
Liz Presson
Brand Evangelist
tel: 202-684-7161 x310
email: Email
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