WASHINGTON, Oct. 30, 2009 — GOSO, a new web technology-based product designed for automotive dealers, is proud to announce its partnership with Carfax. GOSO, an intuitive vehicle inventory broadcast platform, will integrate Carfax vehicle history information as a free, value-added feature to consumers.
GOSO publishes and shares inventory across various channels including social networks, social bookmarks, video websites, vehicle portals, and more. The system also generates content-rich search-engine-optimized landing pages for each vehicle in the dealer's inventory. GOSO currently has various partners that provide information via VIN decoding, attributes and safety ratings. The partnership with Carfax enhances pages with vehicle history highlights from Carfax, which may include number of owners, mileage, and if the car qualifies for the Carfax Buyback Guarantee. In addition, full Carfax Vehicle History Reports may be available from Carfax-subscribing dealers.
GOSO's innovative platform integrates with any dealer management system and automatically utilizes inventory to create customizable landing pages complete with features, images and video. The videos are created on demand with voice-to-text voiceovers and music. Some other GOSO features include lead management and a proprietary buzz monitoring tool to help auto dealers manage their online brand reputation.
The timing of the product couldn't be any better since JD Power just announced at the Associates Automotive Internet Roundtable in Las Vegas that the auto industry would be better served searching out new buyers on social media networks rather than search engines like Google and Yahoo.
"Social media is one of the fastest-growing ways to reach potential customers," said Larry Gamache, communications director at Carfax. "Having Carfax information readily available anywhere people can shop for used cars online builds consumer confidence."
GOSO will launch at the 7th Annual Digital Dealer Conference & Exposition on November 1, 2009 in Nashville, Tennessee at booth 24. Early next year, GOSO will also exhibit at the NADA Convention & Expo at booth 515 in Orlando, Florida on February 13, 2010.
About Carfax (http://www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax subscriber, visit http://www.carfaxonline.com.
About GOSO (http://www.goso.com)
GOSO is a social media and marketing suite designed specifically for automotive dealers. GOSO is a solution that not only connects to every social network from one place, but also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a product of BOALT, an interactive agency based in Washington, D.C. For more information about GOSO, visit http://www.goso.com.
Contact:
Adam Boalt
(202) 684-7161
# # #