AUSTIN, Texas, Jan. 10, 2011 — Golf Channel and Txtstation Mobile Marketing have announced a multiyear partnership that will enable golf fans to interact in real time with an assortment of mobile promotions. The wide-ranging campaign will include text-to-screen and live polling within broadcasts and various text alerts options throughout the year.
Txtstation offers Golf Channel a complete solution for mobile integration on-air and online through its ability to tie in to the network's graphic system creating a turnkey solution allowing for real-time votes to be aggregated on television. Also, it is able to build a variety of different text clubs, including automated scoring alerts.
Fans will be able to interact with Golf Channel on-air through various mobile tactics, including polls, voting and text-to-wins. They can also join text clubs via text messaging or online through a brief entry form. Tailored text club updates will include:
- News – daily and breaking news alerts
- Scoring – fans can select to receive scores for the top 3 on the leaderboards from the PGA TOUR or LGPA Tour sent out automatically
- TV shows – viewers can receive updates and news on their favorite shows
"Golf Channel is the premier source for golf content and we are very excited to become their trusted partner," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About the Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Florida. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation, is available in more than 140 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming.
About Txtstation Mobile Marketing
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet, and landlines.
Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.
Video examples are located at http://vimeo.com/18163213
For additional information, contact:
Michael Falato
Vice President, Sales and Business Development
512-522-4710
Email
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