New portion-control squares and packaging keeps chocolate crumb-free and fresh
SAN FRANCISCO, May 21, 2013 /PRNewswire/ — There's a good reason why Americans consume 11.7 pounds of chocolate each year. Not only is it delicious and indulgent, chocolate releases chemicals in the body such as serotonin and endorphins that put us in a good mood.
Now the confectionary artists at the Ghirardelli Chocolate Company have made the chocolate eating experience even more delectable by creating two new filled chocolate flavors – Mint Cookie and Toffee Crunch – to join the existing lineup of Dark Chocolate and Sea Salt Caramel, Milk Chocolate with Caramel, Dark Chocolate with Raspberry and Dark Chocolate and Caramel.
Plus all six chocolates have been designed so that the candy squares break cleanly into smaller segments, letting consumers determine just how much delicious chocolate they want to enjoy when the mood strikes.
"We are thrilled to add two new flavors to our growing line of filled bars," said Jinny Lam Director of Marketing for Ghirardelli. "The line delivers the perfect harmony of intense Ghirardelli chocolate with generous, luscious fillings of caramel, mint, raspberry and toffee bars. With the new innovative new packaging and two new flavors, Ghirardelli filled bars allow for a one-piece craving or reward moment and the rest can be saved for later. It's that simple, and you never have to worry about feeling guilty again."
About Ghirardelli's Line of Premium Filled Chocolate Bars:
- Mint Cookie – Decadent refreshing mint chocolate filling blended with crunchy cookies surrounded by slow-melting milk chocolate.
- Toffee Crunch – Slow-melting milk chocolate and decadent chocolate filling blended with crunchy toffee bits.
- Dark Chocolate and Sea Salt Caramel – Rich, slow-melting dark chocolate and luscious, buttery caramel filling enhanced by a touch of sea salt.
- Dark Chocolate and Raspberry – Rich, slow-melting dark chocolate and sweet tartness of raspberry filling.
- Milk Chocolate with Caramel – Luscious, buttery caramel filling surrounded by slow-melting milk chocolate
- Dark Chocolate with Caramel – Rich, slow-melting chocolate and luscious, buttery caramel filling.
The new Ghirardelli filled bars will be available in eight-square bars that retail around $2.79 and will go on sale at mass, grocery and specialty retailers nationwide beginning September 2013. For more information, or to share your comments about the new filled bars, become a fan on Facebook at Facebook.com/Ghirardelli to stay posted on special coupon offers and exciting product news or visit: www.ghirardelli.com.
About The Ghirardelli Chocolate Company: The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products. Incorporated in 1852, Ghirardelli has an incredibly rich American history. As the country's longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America's Premium Chocolate Company with more than 150 years of chocolate making experience. Ghirardelli's product line includes its signature Squares™ chocolate, Intense Dark™ chocolate, Gourmet Milk™ chocolate, Ghirardelli Chocolate Bars, other chocolate confections, baking chocolate and beverages. These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores. In addition, Ghirardelli sells a line of premium chocolate, syrups and drinks for the Food Service channel. Ghirardelli currently owns and operates Ghirardelli retail stores, including the original Soda Fountain & Chocolate Shop located in San Francisco's historic Ghirardelli Square. For more information about Ghirardelli, visit www.ghirardelli.com or become a fan on Facebook at Facebook.com/Ghirardelli.
Media Contact:
Kelly Krueger
Krueger PR for Ghirardelli Chocolate
(415) 235-5031
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