BOCA RATON, Fla., Sept. 11, 2013 /PRNewswire/ — Whole Foods Market has selected Battle Medialab as digital agency for its Florida Region. Battle Medialab will be responsible for strategy, creative, implementation, and management of online marketing efforts for Whole Foods' 20 regional stores, handling the account from its Boca Raton, Florida headquarters.
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Whole Foods understands the importance of digital/social promotions and identifying an agency with both a track record of online marketing success and a culture that echoes Whole Foods' was a primary consideration in selecting Battle Medialab as a digital partner.
"We've found a kindred spirit in Battle; creativity, strategic thinking and a vision for the future – attributes Battle has and ones we value at Whole Foods. We are so excited about this partnership and the opportunities ahead," said Russ Benblatt, executive marketing coordinator for Whole Foods Florida region.
Battle will initially focus support on building awareness and driving sales for new store locations in markets such as Tallahassee before broadening its efforts to the entire Florida region.
Michael Murphy, co-founder of Battle Medialab, is confident in the partnership: "Whole Foods is a wonderful company and one of the savviest marketers on the planet. They have a well-strategized online presence fueled by enthusiastic brand advocates. Our job is to translate this into sales. We see multiple opportunities; particularly in social, local, and mobile."
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Healthmagazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 74,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 16 consecutive years. In fiscal year 2012, the company had sales of more than $11 billion and has more than 350 stores in the United States, Canada and the United Kingdom.
About Battle Medialab
Battle (battlemedialab.com) is an award winning Advertising + Interactive agency that provides multi-channel marketing support to a diverse range of corporate clients. Founded in 2001 in Miami, and with satellite offices in London and Osaka, Battle has proven experience in maximizing the impact of some of the World's most recognizable brands.
Media Contact:
Kristel Hosler
Battle Medialab
561-395-1555 ext. 709