Local Family-Owned and Operated Restaurant Chain to Focus Growth in the Carolinas Targets 5-7 Additional Locations in the Raleigh Durham Market
RALEIGH, N.C., Sept. 2, 2015 /PRNewswire/ — Firewurst, the area's leading provider of flame-grilled sausages, burgers and hot dogs, has officially launched its franchising efforts. The company, founded in 2012, intends to focus its growth plans in the Carolinas in order to build brand concentration and awareness. The family-owned and operated concept promises to bring something different to the fast-casual food space. Father and sons team Bill, Chas, and Dan Morgenstern have long believed that gourmet sausages and unique hot dog creations have a rightful space on the grill. In what many industry experts are calling a burger and burrito-saturated food landscape, Firewurst offers creative menu choices that satisfy even the most discriminating palate.
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"We understand there are many choices when it comes to buying a restaurant franchise," said Chas Morgenstern, President of Firewürst Holdings, Inc.® "When our family developed the Firewurst concept, we began with the franchisee in mind. Every sourcing decision, vendor relationship, and marketing initiative has been aimed toward scalability. We've developed a menu that is unique and appealing to a wide range of consumers. Over the past three years, we have made substantial investments in state of the art online training and operations materials, inventory controls, and reporting standards that will support franchisees as we build Firewurst into a national brand," continued Chas.
The Firewurst menu offers the highest quality flame-grilled sausages and hot dogs. Every Firewurst sausage is created from the finest cuts of lean pork and beef. Each hot dog and burger is 100% Certified Angus Beef®, which is MSG, allergen and gluten free, and free of artificial flavors and binders. In addition to its delicious entree selection, the restaurant features premium chilis, sauces, dressings, and superior sides like house-made slaws, hand-cut fries and crispy onion tanglers.
"While today's consumers like to splurge on comfort food, they also want healthier options that don't compromise taste for calories," said Dan Morgenstern, VP Marketing. "We recently were named one of the best options in the RTP for vegetarians, and two years in a row we have been awarded as the Best Lunch in Cary, NC by the News & Observer."
Apart from serving customers at its two locations, Firewurst also has a catering solution that services office meetings as well as large events. They offer their premium sausages, burgers, and dogs in hot bars and on-site grillings, and recently introduced a unique boxed-lunch solution with several different wrap flavors.
For a copy of the Franchise Disclosure Document, interested parties can visit www.firewurst.com and submit information requests as well as other inquiries.
To enjoy the Firewurst experience, visit one of the following locations:
– 1823 N. Harrison Ave., Cary, next to Bass Pro Shops
– 8531 Brier Creek Pkwy, Raleigh, next to Regal Brier Creek Stadium 14
Media Contact:
Dan Morgenstern
VP Marketing
Firewurst
919-651-8350
Email
http://www.firewurst.com