TORONTO, Oct. 31, 2014 /PRNewswire/ — ExpertFile Inc., a leading provider of cloud-based marketing software used by organizations to manage and promote their experts, achieved a record third-quarter for sales revenues. In addition to this strong financial performance, the company also noted a record number of new enterprise customers in the US, Canada and Europe as well as key account wins in higher education, healthcare and consulting.
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"Our Q3 performance demonstrates the value organizations see in promoting their experts as an integral part of managing their brand strategy and reputation," says Peter Evans, CEO of ExpertFile. "Marketing departments want their experts to be more visible and approachable online for a range of audiences, from media, donors and students to conference organizers and business prospects."
"The ExpertFile software platform helps us promote our faculty and match their expertise to the news cycle," says John MacMillan, Director of Communications & Marketing at University of Ontario Institute of Technology (UOIT). "ExpertFile has helped us transform a mundane faculty list into an engaging Expert Center, which integrates expert profiles into our uoit.ca website and measures our performance. Publishing expert content is a key part of how we are building thought leadership and brand reputation," said MacMillan.
The increased growth of ExpertFile in key market segments is also being driven by sustained investment in new content publishing, workflow and distribution technologies. This year the company has focused its development on a host of unique "embedded content" features that will further drive online visibility and audience engagement with an organization's experts.
A growing list of corporate and institutional customers are adding to ExpertFile's list of content management system (CMS) integrations completed or underway, including major platforms such as Adobe™, Microsoft SharePoint™ 2013, Omni Update™, Hannon Hill, Drupal7™ and WordPress™.
About ExpertFile
ExpertFile is the leading provider of enterprise marketing software used by organizations to manage their experts and thought leaders. Marketing departments and agencies use our cloud-based platform to publish, promote and measure the performance of their expert content to engage a range of audiences such as customer prospects, media and conference organizers. Clients include Constant Contact, State University of New York (SUNY), Pearson Education, University Health Network, ADP, UOIT and Cleveland Clinic. For more information visit www.expertfile.com email info@experfile.com. To request ExpertFile membership visit www.expertfile.com/signup.
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