Garbage man, former auto worker, and appliance repair man dream up apps that solve problems, help people listen, and find a place to crash for the night
LOS ANGELES, July 21, 2009 — MEDL Mobile (http://www.medlmobile.com), creators of mobile applications that fascinate, entertain, connect and empower users, today announced the first completed apps generated from The App Incubator – an iPhone application and web-based service that solicited 20,000 user-created submissions from around the world in just 90 days.
Launching today, the first apps from the Incubator include:
Crash Pad was dreamt up by a world traveler living in New York City. This app connects travelers with people willing to have someone "crash at their pad."
Ghost Recorder can be used to record sounds in a room to listen for ghosts. Play back your recording and listen closely for signs of the supernatural. The app idea was suggested by a Canadian repair man now living in Australia.
iCanHearU acts like a virtual hearing aid. It amplifies ambient sounds allowing the user to hear things they would have otherwise missed. It was suggested by a former auto worker from Detroit, now an airline employee in Chicago, whose father is hard of hearing.
I'm In Town was suggested by a traveling salesperson from Long Beach who wanted an easy way to alert all of his contacts each time he arrived at a new location. The app searches the user's contact list for people in the vicinity and sends out an email, SMS message or both.
Note To God is the creation of a high school student from Northern California who wrote in his submission, "I think there should be an app for those times that you don't have anyone to talk to so that you can write a note to God."
Problem Halved was the standout submission from more than 35 ideas, dreamt up by a garbage collector from the UK. This app allows the user to pose a problem to the world, and then invites others to anonymously provide solutions. The name is taken from the quote, "A problem shared is a problem halved."
TreeID was suggested by a PhD from Connecticut who had done his graduate studies work in tree identification and wanted a way to share his research with the world. This app will also be helpful for allergy sufferers who can now easily identify the plants they are allergic to.
This first round of apps has been released to the Apple iPhone store and will be available for download by all iPhone and iTouch users shortly. The apps can also be seen at . Another 100+ user-created apps are currently in development. More apps are being submitted and reviewed every week.
Each submission to the App Incubator is rated according to five criteria: originality, functionality, simplicity, revenue potential and fun. Apps that pass MEDL's scoring criteria go into development. All development and marketing costs are funded by MEDL Mobile, with 25 percent of any profits going back to the originator of the idea, with some applications expected to earn thousands, even tens of thousands of dollars, a day. The App Incubator will allow people with great ideas for mobile applications to profit from their creativity.
"We are overwhelmed by the responses that we have gotten from our 'developers' around the world," says Dave Swartz, co-founder of MEDL Mobile. "We had no idea when we started this that people would embrace the idea and the company in this way. Some people have submitted more than 50 ideas with the hopes of one being chosen."
Swartz added, "It's just so much fun to tell people that their app has been approved. The thank you emails, phone calls and letters we have gotten are amazing. We feel like each one of these people is an extension of MEDL. We started this company only one year ago, and already MEDL is more than a hundred people strong."
Being chosen to have an app developed via the Incubator has been called life-changing by one submitter. "Just three months ago, I felt like life was going nowhere," said Robert Shoesmith, a garbage collector from the UK and the idea man behind Problem Halved. "Now, I'm meeting with local officials and being interviewed by the BBC. Having my app idea selected has shown me that anything is possible. And the best part is that my app can truly help people."
"These first groups of apps are paving the way for hundreds more to come and more than 1000 over the next 24 months," added Andrew Maltin, MEDL's CEO and co-founder. "Each of these applications is an individual technology and business platform that will generate revenue from multiple sources."
To be one of the first to download these new apps, please visit .
About MEDL Mobile, Inc.
MEDL Mobile builds "Shiny MEDL Objects," mobile applications that fascinate, entertain, connect and empower their users. They're fun, fascinating and make people smile. MEDL has several applications available on the Apple App Store: These include the note-passing, collaborative drawing application called Doodle Chat, and InBetween, which uses Google Maps to find a midpoint meeting spot between two iPhone users. MEDL Mobile also develops custom applications for third parties, advertising agencies and consumer brands. The company was founded by serial entrepreneur Andrew Maltin and creative genius Dave Swartz.
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