Urban Outfitters' Director of Marketing, Teresa Lee, joins Monetate CEO David Brussin at eTail West 2011 Email Marketing and Personalization Summit
PHILADELPHIA, Feb. 17, 2011 — Monetate, the leading independent provider of testing, targeting, and personalization for websites, is sponsoring the Email Marketing and Personalization Summit next week at eTail West 2011, a major conference for retail and e-commerce executives ).
As part of this special one-day summit, being held on February 22 at the JW Marriott Desert Springs in Palm Desert, David Brussin, founder and CEO of Monetate (http://www.monetate.com), will be hosting a series of roundtables titled "How Message Targeting and Continuity Maximize Conversion."
Brussin will share lessons learned from thousands of marketing tests conducted for more than 60 different Monetate accounts. For a multichannel retail perspective on email marketing and conversion rate optimization, David will be joined at the roundtables by Teresa Lee, Director of Marketing at Urban Outfitters.
"We see clear evidence, across a wide range of enterprises, that continuity and consistency between email and website, as well as appropriate segmentation and targeting, pay big dividends in terms of conversion rates and other key metrics such as revenue per session," says Brussin. "I look forward to engaging directly with retailers at these roundtables and answering any questions they may have about how best to implement these winning strategies."
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About eTail West 2011
Since 1999, eTail has been North America's online retail conference for senior-level marketing and e-commerce executives. Retail executives gather for four days of networking and the opportunity to preview the latest technology solutions. Keynote speakers at eTail West 2011 include Ron Boire, President/CEO, Brookstone; Sheryl Clark, President and CEO, Boston Proper; Tony Bartel, President, Gamestop; Deanna Brown, President & COO, Federated Media Publishing; Julie Krueger, SVP eCommerce & Direct, OfficeMax; Ivy Chin, SVP eCommerce, Belk; and Jay Scannell, Chief Operating Officer, SkyMall. The venue is the JW Marriott Desert Springs, Palm Desert, California, February 22-25. Details on the web at
About Monetate:
Monetate is the leading independent provider of testing, targeting, and personalization for websites. Major enterprise customers like QVC, PETCO, and Urban Outfitters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test and target product pitches and eCommerce site features. Successful tests can be converted instantly into targeted and personalized messaging and promotional campaigns, anywhere on the website, with no additional coding. Monetate is quick and easy to install, using just a single JavaScript tag, installed only once, and requiring no internal IT resources. Based in Philadelphia, Monetate serves a growing list of consumer websites and Internet Retailer Top 500 companies. Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.
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Kari Moe Straley
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Monetate, Inc.
100 Four Falls Corporate Center, Suite 407
Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311
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