Def Leppard, Billy Idol, Jefferson Airplane, Chicago, Doobie Brothers, Cinderella, Whitesnake, Velvet Revolver, Jeff Beck, T. Rex, Joan Jett and Yes join Epic Rights and lead multi-artists apparel licensing deals; Lauren Moshi, Retro Brands, Jerry Leigh, Mighty Fine, Life Clothing, Trevco and Impact among licensees developing apparel lines for fans of all ages
WEST HOLLYWOOD, Calif., Jan. 12, 2015 /PRNewswire/ — Epic Rights, the full-service global branding and merchandising company, has expanded its client roster through new representation agreements with top music artists such as Def Leppard, Billy Idol, Chicago, Doobie Brothers, Cinderella, Whitesnake, Jeff Beck, Jefferson Airplane, T. Rex, Velvet Revolver and Yes. Leveraging the tremendous multigenerational appeal of these artists, Epic Rights has also finalized multi-artists licensing agreements with select, top-tier U.S. apparel licensees to develop fashion apparel programs for the brands.
"Epic Rights continues to be a leader in adding trendsetting and iconic bands to its roster that appeal to a diverse consumer base, which has similarly attracted the top names in today's apparel licensing business," said Lisa Streff, SVP of Licensing, Epic Rights. "Our strategy – to align the Epic Rights' artist roster with best in class apparel partners, each with their own specific area of expertise and the ability to deliver across all price points, age groups and retail tiers in the U.S. – will allow us to honor the artists' legacy and artwork, which will ultimately benefit everyone involved."
The licensees strategically appointed by Epic Rights include Lauren Moshi, Retro Brands, Mighty Fine, Jerry Leigh, Life Clothing, Trevco and Impact, which will introduce rock apparel clothing lines, including T-shirts, fashion tops, knits, hoodies, sweatshirts, dresses, leggings, loungewear and more, by utilizing expanded photo and creative assets, as well as great graphic elements. The new apparel will debut across a broad range of retail channels throughout the U.S. beginning in spring 2015.
Each licensing partner was strategically selected to represent specific artists within Epic Rights' roster for specific channels of distribution because of their reputation and strengths, design capabilities and product quality and execution. The partners will utilize different graphics and design elements, so that collectively, they will appeal to all age demographics – from youth, to juniors and adults – and be available at a wide range of retail stores, including high-end department stores, mass market, mid-tier, specialty apparel, independents and e-commerce sites.
About Epic Rights:
Epic Rights is a full service global branding, licensing and social media marketing company dedicated to building celebrities and entertainment brands via its broad global network of retailers, licensees and agents. Working with a roster of top music artists and brands, Epic Rights' services include licensing/branding, concert merchandising, social media management, VIP ticketing and fan club management. Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photos/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management. Epic Rights is headquartered in Los Angeles, California. For more information, visit: www.epicrights.com.
Media Contacts:
Michelle Orsi/Carol Holdsworth for Epic Rights
Three.Sixty Marketing & Communications – 310.418.6430
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