NEW YORK, May 3, 2010 — Dimensional Communications, Inc., designer and producer of Mercedes-Benz' New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to executive-produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.
Filmed on location near Santa Barbara, CA at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6-minute film features live 3D running footage of the Mercedes SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONETM cameras incorporated into Lightspeed's DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®CaptureTM Software, which provides real-time monitoring, recording and playback of the stereoscopic imagery. Post-production and editing at Lightspeed Design's studio added custom CGI, special effects, and incorporated Mercedes archival media.
Chris Ward, President of Lightspeed Design, adds, "Our production pipeline benefits from advanced filmmaking technologies that we've developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature, live-action 3D filmmaking process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively."
The HD 3D film was displayed on a 16-foot wide by 9-foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.
"This is our second major promotional project for Dimensional Communications and Mercedes. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts," continued Ward.
Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds, "With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for trade-show use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit. Because of its success it will be presented at many more Mercedes-Benz events this year."
Mercedes 3D Photos – Production, Stills, Viewers, and Exhibit:
http://bit.ly/9YqTeA
Mercedes 3D – Behind the Scenes Video:
http://bit.ly/c2EbEb
About LIGHTSPEED DESIGN, INC.
Lightspeed Design, Inc. has been a leader in developing and providing stereoscopic HD-3D projection, video software, film production, filmmaking technologies and custom 3D installations for sixteen years. DepthQ® is Lightspeed's technology trademark under which we offer the DepthQ® Projector, DepthQ® Family of HD-3D software and the new Polarization Modulator.
Lightspeed Design, Inc.
1611 116th Ave NE Suite 112
Bellevue, WA 98004
Telephone +1-425-637-2818
http://www.lightspeeddesign.com
ABOUT DIMENSIONAL COMMUNICATIONS, INC.
Dimensional Communications, Inc. designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Since 1964 Dimensional Communications has been in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor's attention. Please visit http://www.dimcom.com to learn more.
Dimensional Communications, Inc.
173 Ludlow Avenue
Northvale, NJ 07647-2305
Telephone: 201-767-1500
DepthQ® and DepthQ®CaptureTM are trademarks of Lightspeed Design, Inc. All rights reserved.
Press Contacts:
Chris Ward
Lightspeed Design, Inc.
+1-425-637-2818
Robert Sneed
Dimensional Communications, Inc.
+1-201-767-1500
# # #