Press Release Headlines

Digital Media Cartridge Announces New 32-Bit Technology Chip for Low-Cost All-In-One TV Game Market

TAIPEI, Taiwan, May 13, 2005 — Digital Media Cartridge, Ltd. (BVI) announced today the sampling of its new all-in-one 32-bit technology game and multimedia chip. The new chip, Titan(TM) 1.0, is a high-performance dual 32-bit RISC processor system-on-chip (SoC) optimized for low-cost integrated handhelds for portable multimedia players and all-in-one TV game pads. The chip incorporates a TV controller and encoder and a stereo audio DAC output to allow TV game products to connect directly to TV sets via audio/video cable.

DMC will supply the chip to its several contracted customers for their making in mainland China integrated all-in-one game-pads for worldwide markets this Christmas. Each game pad will contain the DMC Titan(TM) 1.0 32-bit technology chip and selected Sega Genesis(R) game titles licensed from AtGames Holdings, Ltd. ( for TV and/or DVD players. Due to the coding efficiency of the new 32-bit technology, each all-in-one TV game product can be manufactured at up to 50% code efficiency and 30% manufacturing cost reduction, to support the products' target price of $11.95 – $19.95 this year, incorporating up to 10 Sega Genesis titles. Multiple game pads are being planned by customers for shipment for this Christmas.

Dr. Ping-Kang Hsiung, CEO of AtGames Holdings, Ltd. (Bermuda), says, "We welcome the introduction of the DMC chip which thanks to its new technology will support our licensees to ship TV game products containing licensed Sega Genesis titles for this Christmas with aggressively priced sub-$20 target. We believe this chip will create a new product category of licensed Sega Genesis games that will benefit consumers with its new features and markedly lower pricing."

About Digital Media Cartridge

Digital Media Cartridge, Ltd. was founded in 2003 as a British Virgin Islands company. DMC maintains IC chip design teams in mainland China and Taiwan. The company develops video compression and interactive entertainment products.

About AtGames

AtGames(R) Holdings, Ltd. develops innovative interactive entertainment products for worldwide distribution. Founded in 2001 by veterans in digital media and information technology industries, AtGames(R) has distribution channels in the United States, Japan, Greater China, and the rest of Asia as well as in Latin America. AtGames(R) maintains product development facilities at various locations. AtGames(R) Holdings, Ltd.'s website is


Paulina Lin
Digital Media Cartridge, Ltd.

NOTE: The company names and product names are the registered trademark of each respective company. Sega Genesis(R) is a registered trademark of Sega(R) Corporation.

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