MaxAudience Taking a Closer Look at Changes Ahead
CARLSBAD, Calif., Feb. 25, 2015 /PRNewswire/ — MaxAudience has long been ahead of the curve when it comes to marketing, both digitally and traditionally, and with some new advancements recently, MaxAudience is poised to propel its marketing success to the stratosphere. They're now taking a closer look at the most promising trends of 2015 to help clients better push their products and services throughout the upcoming year.
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The World of Content
One of the biggest predicted trends of 2015 is the continued push for content, but it's not just blog posts that matter anymore. MaxAudience believes any content put out by a brand will really come into play when it comes to success.
"We have all known for some time that the quality of content matters. What I'm not sure everyone realized, though, is that content is pretty broadly defined these days. From the text in a video transcript to the tweets your brand produces, good content is the key to good strategy," said Matt Smith, Chief Marketing Officer.
Across the Board
There was a time when you had a company for content, one for SEO, and one for social media. MaxAudience, though, thinks 2015 is a year of change within that world.
"Things are shifting, so aspects like content, SEO, and social media are all now merging. Instead, they're just specific skills that hit within an individual marketing plan, and we're working to address that with all of our clients to ensure they get the integrated approach necessary for real engagement and success," said Smith.
The Analytical Advantage
Utilizing a data drive approach, MaxAudience has long looked at the numbers to find the right strategy, and that's not going to change in the upcoming year either.
"The sophistication of digital analytics is only deepening, and ignoring that as a driver for any marketing plan is nothing short of brand suicide," said Smith. "We'll be continuing to look at the technology to find better ways to quantify our approach to marketing, helping companies ensure they're getting a higher return for their marketing budgets."
Predictions for the new year, whether for upcoming marketing strategies or something else entirely, are just that – predictions – but no matter which way you go, MaxAudience is clearly working to integrate new options into the 2015 marketing plans of many.
More info at www.maxaudience.com
Contact:
Mark McIntyre
Co-Founder & CEO
760-543-0220
5411 Avenida Encinas, Suite 120
Carlsbad, CA 92008
Email