Free Starbucks(R) Coffee Cards to help "wake up" marketers to the reality that brand believability is more important than ever but is being neglected
CHICAGO, Oct. 14, 2010 — The Chicago-based creative agency, Creative on Call, Inc. (COC), today issued a brisk "wake up call" to marketing executives that brewing neglect of branding issues threatens to undermine the market share and profitability of their products.
COC's President and Creative Director, Chuck Kent, intends to amp-up this call with free coffee and a no-holds-barred blog for marketing executives (http://www.copyklatsch.com). His goal is to focus attention on growing message fatigue and the pressure on brand trust, advertising believability and consumer cynicism. "In our marketing-saturated society, everyone from brand manager up to the CEO needs to pay more attention as the game has changed. The nature of this game change is what copyklatsch.com is all about," Kent said. "I'm expecting an animated exchange, particularly after a little caffeine."
Free Starbucks(R) coffee
As part of its "wake-up call," the copyklatsch.com blog will offer a distinctly old-school incentive to followers – free coffee. Today's inaugural post will reward the first ten approved commenters with a free $5 Starbucks(R) gift card. Thereafter, select posts, announced via Twitter (http://twitter.com/creativeoncall) will make the same offer of complimentary gift cards.
"True, nobody's begging for another blog," Kent said, "but sharing insights about how to find and communicate your brand truth, and then getting rewarded with a free coffee card? That's gotta wake up somebody … and that's exactly what copyklatsch.com delivers."
About Creative on Call
Creative on Call, Inc. (http://www.creativeoncall.com) is a project-based creative services company that helps marketers identify and communicate the simple truth about their brands. Services include: brand positioning and identity; advertising in all media; direct response; marketing collateral; online content creation; corporate and employee communications; and the development of integrated marketing communications programs.
Contact:
Chuck Kent, President and Creative Director
Creative on Call, Inc.
312-420-7051
Email
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