SAN DIEGO, May 15, 2013 /PRNewswire/ — Apparel Magazine's Top Innovator Award honors those companies who take fresh approaches to solving problems that were impeding growth, or for developing new products for consumers that did not initially realize a need for the product. Cool-jams was selected for its scientifically advanced wicking sleepwear products along with its innovative approach to marketing specialty sleepwear and bedding.
The Awards are designed to recognize top innovative companies – those who create and develop products through creative techniques, adding spark and fresh approaches to the way they do business.
Creativity Guru Roger von Oech once said, "It's easy to come up with new ideas; the hard part is letting go what worked for you two years ago, but will soon be out of date."
About Cool-jams Inc.
Cool-jams Inc. launched in 2007 with its specialty sleepwear during a time of economic decline and when many across the nation were suffering from sleepless nights. Since its launch, Cool-jams has doubled sales and profits every year, and at its current growth rate expects to surpass $1 million in sales this year.
Anita Mahaffey, CEO, recognized a niche in the $2.7 billion U.S. sleepwear market, primarily targeting baby boomers, both men and women with a collection of quick-drying, anti-bacterial travel pajamas as well as pajamas for people who become overheated at night due to a variety of causes including menopause, warm climates, chemotherapy, cancer, anxiety, certain medications, obesity, thyroid problems, pregnancy, nursing and basic problems with body-temperature regulation.
Recognizing the consumer need and developing a solution for that need by developing a scientifically advanced micro-fiber product engineered to feel like soft cotton and to have all the attributes associated with the fastest drying material in the world, it's clear to see why Cool-jams Inc. was selected for this prestigious award.
Top rated Cool-jams Inc. has been featured across America in numerous national women's magazines, newspapers, radio shows and on TV shows like The Doctors. Cool-jams Inc. also provides much needed support to charities by donating a portion of their profits to family centered charities, helping those in need.
Through innovative marketing strategies, Cool-jams Inc. reaches people nationally and internationally via the world wide web and small retail stores, with easy ordering, high quality products, and competitive prices, making their products not only innovative and comfortable, but affordable for all. Soon, their innovation will expand as their discussions with larger retailers allows for growth and increased global distribution.
Cool-jams Inc. delivers a variety of styles for men and women, offering innovation through diversity and style, without sacrificing the comfort. Additionally, their innovation continues with new product development such as bedding products to include: cooling sheets, cooling pillows, cooling blankets and comforters, and cooling mattress pads.
Read the entire Apparel Magazine 2013 Innovator Award article and learn more about Cool-jams by visiting www.cool-jams.com.