Customers can now receive deal-specific competitive sales guidance directly within Salesforce
PISMO BEACH, Calif., Feb. 11, 2014 /PRNewswire/ — Compelligence, Inc. today announced it has launched the Compelligence App on the Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. The Compelligence app enables sales teams to win competitive deals faster by providing them with on-demand, customized sales strategies that are tailored to each deal. Compelligence is currently available on the AppExchange at www.appexchange.com.
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Comments on the News
Several companies and industry analysts reviewed the Compelligence solution with positive results.
Eric Garland, Competitive Intelligence Industry Trend Analyst and author of Future Inc: How Businesses Can Anticipate and Profit from What's NEXT, recalled a YouTube video he made where he satirized the interaction between competitive intelligence and sales. "In my world, the sales guy gets totally confused because there is no 'competitive intelligence' button in Salesforce, therefore CI must be useless. Well, Compelligence, went out and actually made a button for competitive intelligence in Salesforce – and it's really good."
Mr. Garland describes the app, "like sending the company's top competitive analyst into the field with your sales people every time. Sales departments will love it because it saves time and increases win rates. Competitive intelligence people should go crazy with joy, because finally they can tie their analytical activities to bottom line revenue generation. If you've got Salesforce and you've got customers and you like increasing revenue, then you really should get Compelligence."
Hedge fund manager Dr. Michael J. Burry, who was featured in the book The Big Short by Michael Lewis, commented, "I believe in Compelligence. It seems that this team has found an inefficiency in the marketplace, and the market is not a small one."
Dr. Marianne McGarry Wolf, Professor of Wine Business at Cal Poly and Co-Founder of ValuePulse commented, "The Compelligence solution provides users with key insight into their competitors' strategies and gives them a unique advantage in this competitive global business environment."
Product Key Features
The Compelligence App is the only app on the market that can provide sales people with customized competitive sales strategies directly within salesforce.com. By simply specifying the products or services that a customer is considering, the sales person is given guidance that includes
- Detailed competitive product or service comparisons
- Highlighted strengths and weaknesses
- Competitive sales positioning guidance
- Access to relevant content and news
In addition, the app makes it easy for sales people to report new intelligence to marketing and CI teams
Additional Resources
- The Compelligence App can be found at https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000B3IDvEAN
- Compelligence can be found online at www.compelligence.com or on Twitter @Compelligence
About Compelligence
The Compelligence solution allows companies to create on-demand, account-specific competitive sales strategies that improve win rates. It is the first of its kind Competitive Marketing Management System. Compelligence is a privately owned corporation that was founded in 2010.
About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.
Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.
Press Contact:
Mitch Emerson
Compelligence, Inc.
408-634-2667
Email