Multichannel media production company tapped by lifestyle retailer
FRISCO, Texas, Oct. 2, 2012 /PRNewswire/ — Comosoft, Inc. (http://www.comosoft.com/), a multichannel media production software developer, recently announced it has been selected by Orvis to begin implementation of a system to manage the company's multichannel media production process.
(Photo: http://photos.prnewswire.com/prnh/20121002/PH84608-a )
(Photo: http://photos.prnewswire.com/prnh/20121002/PH84608-b )
Orvis, an international purveyor of high quality fishing gear, outdoor clothing for men and women, and home, gift and pet accessories, is currently implementing Comosoft's multichannel media production system, LAGO.
LAGO is a multichannel media production suite designed to drive the planning, creation, and management of multichannel marketing and product promotion.
"We realize the need to consolidate our print and digital production workflow into a single content management system," says Meg Kearton, director of catalog production for Orvis.
"As America's oldest, continuously-operated catalog company, we are fully engaged in multichannel marketing. We are searching for a more efficient way to promote our products through all of our print and digital channels. This is why we are implementing the LAGO system from Comosoft."
Comosoft specializes in developing software for multichannel media production and enjoys extensive experience with major retailers who engage in multichannel marketing.
"We are ecstatic over Orvis's decision to implement LAGO for their multichannel marketing processes," says Randy Evans, Comosoft president. "Our experience in streamlining traditional print publishing with digital product promotion fits nicely with their business. We look forward to completing the implementation process. Our goal is to develop for Orvis, a single, fully integrated content management system that gives them the freedom to create content more quickly and with greater efficiency for all media channels."
About The Orvis Company
Founded in 1856, Orvis pioneered the mail order industry in the United States, operates a chain of retail stores in the U.S. and U.K. including its flagship store in Manchester, Vermont; and maintains a network of over 400 dealers worldwide. Orvis donates five percent of pre-tax profits each year to environmental programs. You can read more about Orvis on their website at orvis.com.
About Comosoft
Comosoft was founded in Hamburg, Germany in 1994, where its global headquarters are located. With strong roots in print publishing, data, and workflow management for large international retailers, Comosoft specializes in developing multichannel media production solutions for retailers. Frisco, TX is the location of Comosoft's North American operation. Visit comosoft.com to learn more.
PR / Media Relations Contact: Kerry Hand
Telephone: 615.295.1625
Email
Client Relations / LAGO Contact: Randy Evans
Telephone: 469.633.1650
Email