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"Never Cold Call Again": New Course Dishes on Techniques to Generate Hot Leads without the Chill of Cold Calling

DALLAS, Sept. 11, 2012 /PRNewswire/ — In this age of austerity, salespeople have had an increasingly difficult time enticing consumers to buy. Fortunately, one marketing consultant and serial entrepreneur, Frank Rumbauskas, has just provided a solution. Knowing that his expertise could be used to help struggling salespeople, the New York Times bestselling author just shared an incredible strategy that promises to boost sales and reduce waste.

Rumbauskas' course "Never Cold Call Again" features a revolutionary system for rethinking traditional approaches to sales. The course includes dozens of actionable strategies for generating hot leads from day one. It's divided into several modules that focus on aspects of selling, such as self-promotion and social media.

With the book's workbook-style approach, readers will find the tips and tricks easy to incorporate into their routine. Whether it's business-to-business or business-to-consumer, the improved efficiency and revenue that's made possible with Rumbauskas' system will no doubt make for a happier sales force.

The "Never Cold Call Again" system comprises several key ideas, all designed to change the playing field of sales. Those ideas include:

  • Why cold calling is bad for business
  • Persistence doesn't equal success in the long run
  • A thin line separates success and failure in sales
  • Sales is not a numbers game
  • How to turn indecisive prospects into sales

"Cold calling is dead," says Rumbauskas. "A recent university study even concluded that over 80% of business decision makers refuse cold calls, so salespeople who want to prosper today have no other choice but to find alternatives — and the good news is that those alternatives are dramatically more effective than cold calling. My course teaches modern prospecting techniques that get real results."

Rumbauskas speaks from many years' experience in sales. He, too, experienced first-hand the fanaticism for cold calling, but he also saw the negligible return on investment. Later, he found himself working for an employer who didn't drink the cold call Kool-Aid. It was a revelation: Rumbauskas learned invaluable techniques for studying his market, cultivating hot leads and closing more sales. Along the way, he developed many techniques of his own, as well.

Colleagues have been asking for Rumbauskas' guidance and wisdom for years, and he is pleased to finally share his advice in the form of a comprehensive course. The course has gotten the attention of several media and industry outlets, including CNN, Entrepreneur, Investor's Business Daily, Fast Company and SellingPower. A free, no obligation, 37-page sample of the course is available on

About Frank Rumbauskas

Frank Rumbauskas, marketing consultant and serial entrepreneur, is the New York Times bestselling author of "Never Cold Call Again: Achieve Sales Greatness Without Cold Calling." Rumbauskas has launched numerous businesses, including an insurance agency and a retail store. Always eager to share his knowledge and experience, Rumbauskas is available for speaking engagements and seminars.

For speaking requests and inquiries, please contact Kate Sutton:


Frank Rumbauskas
FJR Advisors, Inc.
8409 Pickwick Ln.
Suite 226
Dallas, TX 75225
Phone: 210-338-8630
Fax: 602-532-7553